Blog
17th Jul 2009Posted in: Blog, Nonprofit Design, Nonprofit Events, Nonprofit Fundraising, Nonprofit Ideas, Nonprofit Marketing
Charity Event Marketing Checklist
EVENT MARKETING CHECKLIST
Promotion Before the Event
Mail “Save the Date” postcard
Post your event on your site (if you don’t have this capability or event registration, call us).
Email blast to your donors
Write article or post ad in your newsletter
Advertise in local websites and publications
List your event on www.charityhappenings.org
Mail printed invitation
Create journal ad solicitation sheet
Create sponsor packages
Promotional video
Social media:
Create a Facebook event
Promote on LinkedIn
Tweet about it on Twitter
Order promotional items / gift bags to hand out
Create event agenda, brochure, journal and other print materials.
Create posters and postcards for local distribution
Send out news releases to local media and online sources
Promotion During the Event
Directional and Welcoming Signs
Displays / Banners
Podium Sign
Presentation Screen
PowerPoint or video presentation
Program / Agenda
Name Tags
Awards / Certificates
Agenda, Journal, Handouts, etc.
Premiums, Gift Bags
Remember to take photos and videos
Promotion After the Event
Thank you notes to committee, vendors, sponsors, donors, etc.
Post photos and videos on your website, Facebook, Flickr, etc.
Send press releases to media about success of the event.
Use social media to continue the dialogue with your donors – share photos, pose questions, conduct polls, etc.
Promote your cause – explain what their donation does and what their participation means.
FREE RESOURCES
Free video for your nonprofit:
http://blog.redroostergroup.com/2009/07/01/free-videos-for-nonprofits/
Tips for taking better photos at your event:
http://blog.redroostergroup.com/2009/04/22/quick-tips-for-better-pics/
Promote your event here:
http:// www.charityhappenings.org
How Red Rooster Group can help you have a more successful event
Planning an event is a lot of work and we want to help you maximize the return you get for all your effort. So call us. For the past 17 years, we have been helping nonprofits like yours to add more value to their events. We can help to:
Promote your event to sell tickets and sponsorship.
Promote your organization’s brand through your event.
Turn your donors into advocates for your organization.
Specifically, we can:
Create a theme and design the look of the event.
Create a promotional strategy to attract attendees and sponsors.
Design all the materials necessary (invites, emails, journals, banners, etc.).
Create websites and online promotion – including online registration for your event.
Develop social media to foster stronger relationships with your donors.
Take photos and video and handle publicity before and after the event to promote your organization.
CONTACT: Howard Levy, Principal, Red Rooster Group, 212-673-9353 howard@redroostergroup.com
Properly promoting your event will help make it a success. I have compiled this checklist of items for promoting your fundraising event as well as free resources you can take advantage of.
EVENT MARKETING CHECKLIST
Promotion Before the Event
- Mail “Save the Date” postcard
- Post your event on your site (if you don’t have this capability or event registration, call us).
- Email blast to your donors
- Write article or post ad in your newsletter
- Advertise in local websites and publications
- List your event on www.charityhappenings.org
- Mail printed invitation
- Create journal ad solicitation sheet
- Create sponsor packages
- Promotional video
- Social media:
- Create a Facebook event
- Promote on LinkedIn
- Tweet about it on Twitter
- Order promotional items / gift bags to hand out
- Create event agenda, brochure, journal and other print materials.
- Create posters and postcards for local distribution
- Send out news releases to local media and online sources
Promotion During the Event
- Directional and Welcoming Signs
- Displays / Banners
- Podium Sign
- Presentation Screen
- PowerPoint or video presentation
- Program / Agenda
- Name Tags
- Awards / Certificates
- Agenda, Journal, Handouts, etc.
- Premiums, Gift Bags
- Remember to take photos and videos
Promotion After the Event
- Thank you notes to committee, vendors, sponsors, donors, etc.
- Post photos and videos on your website, Facebook, Flickr, etc.
- Send press releases to media about success of the event.
- Use social media to continue the dialogue with your donors – share photos, pose questions, conduct polls, etc.
- Promote your cause – explain what their donation does and what their participation means.
FREE RESOURCES
Free video for your nonprofit:
http://blog.redroostergroup.com/2009/07/01/free-videos-for-nonprofits/
Tips for taking better photos at your event:
http://blog.redroostergroup.com/2009/04/22/quick-tips-for-better-pics/
Promote your event here:
http:// www.charityhappenings.org
How Red Rooster Group can help you have a more successful event
Planning an event is a lot of work and we want to help you maximize the return you get for all your effort. So call us. For the past 17 years, we have been helping nonprofits like yours to add more value to their events. We can help to:
- Promote your event to sell tickets and sponsorship.
- Promote your organization’s brand through your event.
- Turn your donors into advocates for your organization.
Specifically, we can:
- Create a theme and design the look of the event.
- Create a promotional strategy to attract attendees and sponsors.
- Design all the materials necessary (invites, emails, journals, banners, etc.).
- Create websites and online promotion – including online registration for your event.
- Develop social media to foster stronger relationships with your donors.
- Take photos and video and handle publicity before and after the event to promote your organization.
For help with promoting your event, contact:
Howard Levy, Principal, Red Rooster Group, 212-673-9353 howard@redroostergroup.com
Whoops I see charityhappenings.org now as #6.. I must have missed it!!