Hands-on Guides to Building Your Brand

Practical Advice, Real World Examples, & Actionable Worksheets

If your organization needs to refocus its mission, craft better messages, or develop a better name, these guides are for you. We know how daunting it can be to think about branding your organization. Where do you start, who do you involve in the process, what steps do you need to take?

Our guides are written and designed to give small and mid-sized nonprofits practical help in assessing and revitalizing their brands. Our guides aren’t just advice — they are packed with step-by-step instructions and examples from other nonprofit organizations that you can learn from. Also included are worksheets so you can get down to work with your team, doing what you need to do to  build your brand or prepare to hire a branding agency.

Each guide covers a specific aspect of branding and can be read independently, however, if you are planning on undergoing a complete branding process, they are best read collectively.

If you are planning on working on your brand on your own, these guides will walk you through the steps and avoid the pitfalls. If you are planning on hiring a branding agency, these guides are an invaluable resource that will help you get the most of your investment and work with a consultant effectively.