Client: Annie E. Casey Foundation

To help child welfare agencies implement best practices for youth aging out of the child welfare system, the Annie E. Casey Foundation started a project to help organizations learn from their peers.

Red Rooster Group helped to launch the initiative with research to identity insights for its success, messaging to describe this new model, naming the venture Provider Exchange, and creating the visual identity and marketing materials to appeal to audiences.

After a successful first year, the program is now serving a new cohort of organizations, including member agencies of Lutheran Services in America.


“Our partnership with the Provider Exchange® provides technical assistance on models of care and strategies that truly make a difference in the lives of older youth. We are excited about the learnings that will come from this group and the opportunity to share these findings more broadly with our members and the Harvard Kennedy School.”

— Charlotte Haberaecker, President, Lutheran Services in America


Read more about the process.

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