Comments on: Branding and Religion Butt Heads https://redroostergroup.com/branding-and-religion-butt-heads/ Marketing for Nonprofits Mon, 29 Jun 2009 20:25:41 +0000 hourly 1 By: Howard Levy https://redroostergroup.com/branding-and-religion-butt-heads/#comment-69 Mon, 29 Jun 2009 20:25:41 +0000 http://blog.redroostergroup.com/?p=1126#comment-69 In reply to Clare Ultimo.

Branding is a tool for making corporations feel important, and it was designers that have sold them on that concept to begin with. As for uniforms, it’s still a shaky line – the other day, I saw a postal worker in a USPS branded t-shirt, an indication of the deterioration of the organizational dress code. If someone wants to wear a sari or other traditional form of apparel, where do we draw the line?

]]> By: Clare Ultimo https://redroostergroup.com/branding-and-religion-butt-heads/#comment-68 Mon, 29 Jun 2009 20:07:04 +0000 http://blog.redroostergroup.com/?p=1126#comment-68 A perfect convergence of identity…making a kind of a perfect storm significant of the times we’re in. So glad you noted this Howard, and pleased that 27 City Council members don’t want to go along it. If this can be seen as a battle for “levels of authority”, it speaks to the fact that on some symbolic level, our corporations think they are THAT important. Too important to be accountable, so they must feel like God these days…

And I guess what I would ask the MTA is why the logo has to go on headgear…don’t they have to wear a uniform and isn’t that ENOUGH?

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