CLIENT: Jewish Family Service of MetroWest NJ

This logo for a Jewish nonprofit social service agency showcases the agency’s relationship with their clients and subtly features a Jewish star in the center. The logo design was part of an overall branding campaign for the agency which included tagline and key messages, brochure, website, and presentation. See the full case study here.

CLIENT: Two River Financial Services

This logo for a financial advisor deftly combines the image of two rivers coming together to form a memorable symbol for the firm.

CLIENT: Anthony W. Robins

This logo for a tour guide of New York City landmarks perfectly captures his personality with this witty and distinctive treatment.

CLIENT: National Association of Jewish Chaplains

The National Association of Jewish Chaplains is the certifying entity for Jewish chaplains in the United States, overseeing education and providing support for these front line professionals working at the intersection of social work and religion. When this nonprofit membership organization approached us for help with their fundraising, we realized that the first step in communicating their brand effectively was to improve the legibility and impact of their logo.

The Old Logo

The old logo was outdated and confusing. It was very difficult to read the type, and to discern what the graphic was. And the the logo did not reproduce well on a photocopier, a method used frequently by the organization.

The New Logo

The new logo strengthens the brand equity (recognition) of the medical symbol over Magen David star, while addressing a number of issues:

1. Improved readability of the name with a clear, easy-to-read typeface.
2. More emphasis on the words “Jewish chaplains” to build more recognition for the organization.
3. A more modern graphic representation of the medical symbol and more clarity in seeing the medical symbol over the Jewish star.
4. Strengthening the storytelling aspect of the logo with the suggestion of upward movement to symbolize hope.
5. Improved reproduction in at small sizes and in black and white.

CLIENT: Hebrew College

The redesigned logo creates a professional image for Hebrew College and blends together both religious and secular symbols to appeal to their audiences. It is inspired by the breastplate worn by the high priests in biblical times and made to represent twelve tribes, as well as the tablets from the Ten Commandments, an open doorway to learning, and a sunburst indicating enlightenment. The letters H and C are also subtly embedded in the design.

Click here to read the full case study.

Fortunately, power is up in our office and we are all safe and sound. But we know this is not the case for all of our fellow friends in New York, New Jersey and elsewhere. In the wake of Hurricane Sandy, we offer our support and well wishes to those in need.

Many people are still in need of help. Whether it’s donating money, food, blood, or time, everything is appreciated and needed. Here are some ways you can lend a helping hand.

Volunteer: There are many hurricane shelters in need of volunteers. Contact American Red Cross or City Harvest. If you are in New York, you can register to volunteer at NYCService.org. If you are in New Jersey, call 1-800-Jersey-7 to find out where your assistance is needed.

Give Blood: Visit redcrossblood.org or nybc.org to find out where you can give blood.

Text a Donation: Its easier than you think to make a $10 donation to storm relief efforts.

American Red Cross: Text REDCROSS to 90999
United Way Hurricane Sandy Recovery Fund: Text RECOVERY to 52000
Food Bank for New York: Text FBNYC to 50555
New Jersey Community Good Bank: Text FEEDNJ to 80888
New York Cares: Text iCARE to 85944

Red Rooster Group is committed to supporting a strong nonprofit sector. We know that nonprofit organizations work hard as the essential safety net in our society and we are proud to help them achieve their missions through effective marketing.