Session Description

Getting media coverage for your organization can provide a tremendous boost in creating public awareness for your work. However, many nonprofits have a difficult time explaining what they do, especially, when it comes to talking with the reporters. 

There are many things you can do to prepare in order to take advantage of media opportunities. This session will present the basics of crafting your organizational story in a way that is understandable to the media. Areas we will cover include:

• The role public relations plays in your overall marketing effort.
• Best practices for developing your organizational message.
• How to identify the right media and approach reporters.
• How to structure your stories for maximum impact.
• How to use images and videos effectively.

This session will include some hands-on activities, so come prepared to share your stories and get feedback.

The Presenter

Howard Adam Levy, Principal, Red Rooster Group

Howard is an industry-recognized marketing communications strategist and public speaker specializing in branding, marketing and design for nonprofit organizations. Throughout a 20-year career devoted to helping nonprofits improve their marketing, Howard has helped countless organizations launch their brands, gain visibility, increase membership, promote fundraising events, and increase donations. Clients have included the ACLU, Environmental Defense Fund, and National Parkinson Foundation as well as many local organizations. Howard has served in many leadership roles at nonprofits including Marketing Chair for Governance Matters and is called on as a public speaker at the top nonprofit venues including the Foundation Center, the Support Center for Nonprofit Management, the Center for Nonprofits in New Jersey, the National Council of Nonprofits, among others.

Handout

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Participants’ Evaluation

The post How to Get Publicity for Your Nonprofit appeared first on Red Rooster Group.

About Red Rooster Group

Red Rooster Group is a full-service branding, marketing and design agency that specializes in helping nonprofit organizations and progressive businesses to improve their visibility, sales and fundraising efforts. We develop brand and marketing strategy, visual identity / logo design, websites, brochures and print publications, and social media and online strategies. Our light-filled studio is located on 23rd Street across from Madison Square Park, near the N / R and 6 trains, one block from the F train.

Job Description

This position encompasses 3 areas:

1. MARKETING: Assisting in market research, marketing strategy and potentially copywriting for clients. Assisting with Red Rooster Group’s marketing efforts — updating our website, developing our email newsletter, updating social media pages, and other marketing duties.

2. PROJECT MANAGEMENT: Handling the flow of projects in the studio including setting up project schedules, coordinating with designers, writers, programmers and other team members, and acting as liaison to between the client and the agency.

3. BUSINESS DEVELOPMENT: Handling incoming leads to Red Rooster Group by qualifying prospects, identifying their needs and assisting in writing proposals, and developing sales presentations.

This position is perfect for an energetic self-starter that wants to learn and be part of a dynamic firm that is making a difference in the world. You will be working directly under the Principal / Strategic Director who brings 20 years experience in marketing.

Job Requirements

• Marketing and project management experience.
• Understanding of branding and marketing concepts.
• Familiarity with the marketing needs of the nonprofit sector.
• Ability to translate client needs into marketing proposals and strategies.
• Excellent verbal and written communication skills.
• Ability to manage projects and multi-task.
• Self-motivated and ability to exercise independent judgment and discretion.
• Highly polished, professional demeanor.
• Highly-detail oriented.
• Familiar with the Mac environment.
• Familiarity with Adobe InDesign.
• Familiarity with Google Docs.
• A desire to contribute to a better world by empowering nonprofit organizations.

We are looking for qualified candidates who want to put their values into action in a small firm setting by being an integral part of a dynamic team. If you are up to the challenge, send a cover letter describing your abilities and what you have to offer to info@redroostergroup.com. Include the words MARKETING and your name in the subject.

The post Marketing Associate / Project Manager appeared first on Red Rooster Group.

All titles are clickable links to the full story.

JANUARY

Red Rooster Group Launches The Nonprofit Brand Institute to Educate Nonprofits

JANUARY

Red Rooster Group Partners with the New Jersey Center for Non-Profits

JANUARY

Red Rooster Group Selected to Promote Con Edison’s Energy Savings Programs

JANUARY

Largest Educational Organization in India Selects Red Rooster Group for Branding Program

JANUARY

The Jewish Education Project Selects Red Rooster Group to Manage Its Brand

JANUARY

Howard Writes Article for GuideStar: How to Develop a Brand for Your Nonprofit

FEBRUARY

Red Rooster Launches Website for Global Consulting Firm

FEBRUARY

Howard is Featured on Tony Martignetti Nonprofit Radio

FEBRUARY

Howard Publishes Article in B2C: Ask the Expert: Should We Change Our Name?

FEBRUARY

Red Rooster Group Produces Websites That Work Webinar for the New Jersey Center for Non-Profits

APRIL

Howard Presents 10 Ways to Wake Up Your Nonprofit Brand Session at Gotham Networking Group

MAY

Howard Writes Article for Fundraising Success Magazine: How to Increase the Impact of Your Fundraising Event

MAY

Red Rooster Group Announces Record Revenue Growth and New Clients

MAY

Howard Publishes Article on Charity Channel: So You Have a New Logo, Now What?

JUNE

Howard Writes Article for WildApricot: Naming Your Nonprofit

JUNE

Howard Writes Article for GuideStar: Time to Develop New ‘Donor-Friendly’ Messaging?

JULY

Red Rooster Group Produces Successful Creative Mix & Mingle Event

JULY

Howard Writes Article for WildApricot: Seven Planning Considerations Before Developing Your Nonprofit Website

JULY

Howard Presents Wake Up Your Brand Webinar Produced by Philanthropy Journal

JULY

Red Rooster Group Hosts Mary Lynn Haller to Discuss Social Media

AUGUST

Howard Leads Session at The Jewish Education Project’s Summer Institute

AUGUST

Red Rooster Group Announces Winners of Our Brand Review Competition Co-sponsored by the New Jersey Center for Non-Profits

SEPTEMBER

3 Red Rooster Group Logos Are Selected for Logo Lounge 7 Book

SEPTEMBER

Howard is Judge for Baruch College Entrepreneurial Business Plan Competition for Second Year

SEPTEMBER

CropLife International Selects Red Rooster Group to Create Website

SEPTEMBER

First Issue of Alumni Magazine Produced by Red Rooster Group Raises $9,000 for Camp

OCTOBER

Howard Adam Levy is Quoted in The Chronicle of Philanthropy

OCTOBER

Howard Packs the House at Baruch Session Introducing Red Rooster Group’s Brand Evaluator Tool

NOVEMBER

Red Rooster Group Achieves Top Search Engine Rankings

DECEMBER

Video of Workshop Explains How to Evaluate Your Nonprofit Brand

DECEMBER

Red Rooster Group Sponsors New Jersey Center for Non-Profits Conference

DECEMBER

Red Rooster Group Co-Produces Ask the Expert Event for Nonprofits

DECEMBER

Howard is Interviewed on 360 Nonprofit Marketing

DECEMBER

Pratham USA Raises Over $130,000 Online with Its New Website Designed By Red Rooster Group

The post Red Rooster Group 2011 Year in Review appeared first on Red Rooster Group.

Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.

Red Rooster Group Principal and nonprofit branding expert, Howard Adam Levy, is quoted in this article in the Chronicle of Philanthropy on October 16, 2011.

By Heather Joslyn

Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.

Do the Homework

Researching how the current name is perceived and what problems it may be causing an organization should inform the subsequent discussion about new names, says Jerry Silverman, president of the Jewish Federations of North America, the New York umbrella group that changed its name in 2009 from United Jewish Communities. “Don’t take shortcuts,” he advises.

Set Aside Plenty of Time

Changing a group’s name can take months, even years, to plan and implement. “It takes more time and costs more money than you think it should,” says Julie Chapman, head of 501cTech, a Washington nonprofit that offers technology help to other charities. Her group changed its name last month from NPower of Greater DC Region, and she estimates that the nearly 18-month process cost her group about $40,000, a figure that experts say can range widely depending on an organization’s scope.

“There are a lot of administrative and legal aspects,” says Ms. Chapman, who leads a nonprofit with 16 employees. “None of those things are that difficult, but for an organization that is leanly staffed, that’s a pretty big time impact.”

Talk to Lots of People

Gifts In Kind International, in Alexandria, Va., went through a two-year transformation under its new CEO, Cindy Hallberlin, embracing the power of digital communication to help more charities gain quick access to its donated goods. After the changes, says Ms. Hallberlin, the group’s old name seemed obsolete. “It’s like losing 100 pounds and then putting on your old clothes,” she says. “It doesn’t fit.”

In its search for a more up-to-date name, she says, “we went about talking to all our stakeholders.” The group talked to donors, partner charities, and its own board members and employees and asked for help brainstorming. The nonprofit eventually settled on Good360, which it began to use in April.

“It has layers of meaning,” notes the charity leader—“Good” referring to both a product and a philanthropic intention and “360” alluding to “the circle of giving.”

When the Washington Shakespeare Company began thinking about changing its name, the group consulted with board members, local volunteers with expertise in marketing, and focus groups, says Christopher Henley, the nonprofit theater troupe’s artistic director.

If his group, which eventually settled on WSC Avant Bard as its new name, had made its selection without those opinions, he says, “It could have been like New Coke: Thanks for changing something and making it worse.”

Convey the Group’s Current Mission

House Ear Institute, a medical charity in Los Angeles, changed its name in April to House Research Institute, a transformation it began considering 10 years ago, as the now 65-year-old group found its mission expanding beyond its original charge of helping people who have hearing loss. Increasingly, the organization found its research overlapping with neurological concerns, such as autism, says Daniel M. Graham, executive vice president for development, marketing, and communications.

A bonus, he says, is that it’s been easier for the organization to recruit scientists with the new, broader name. And, he says, “it appeals to a larger donor constituency. Obviously, if your name is ‘ear,’ people think, Gee, if I don’t have an ear problem, why would I consider supporting an ear institute?”

Research Alternatives

Make certain no other group has the name, or a name close enough to cause confusion, and make sure the Web domain name is available, says Howard Adam Levy, principal of the Red Rooster Group, a branding consultant in New York that specializes in nonprofit clients.

Participants in Good360’s efforts to brainstorm new names, says Ms. Hallberlin, discovered that more than half of its preferred selections had already been snapped up.

Think Through Logistics and Cost

Even if an organization changes its name legally, says Mr. Levy, it should consider whether to implement the change all at once or phase it in. Do an inventory of all of the group’s materials that bear its name, he says: “There’s a long list that extends from stationery, newsletters, publications to your signage, your vehicles, uniforms, nametags, [donor] premiums. Really see the full scope of what you’ve invested, and what you’d need to replace.” Remember that partner organizations, vendors (such as banks), and supporters will need to be notified.

The House Research Institute held costs down by running an online contest asking designers to submit possible logos for its new name. “There’s a lot of talent out there—and a lot of unemployed talent, I might add,” says Mr. Graham.

Make a Plan for Unveiling the Name

Some experts suggest tying the announcement of a new name to another big event that the organization already has on its calendar, such as an anniversary celebration, a gala, or a conference.

For example, WSC Avant Bard announced its new name this summer while simultaneously announcing its latest season of productions and introducing a revamped Web site. The House Research Institute chose the occasion of its 65th anniversary this year—along with the start of a new $65-million fund-raising drive—to announce its name change, says Mr. Graham.

Notify Supporters and the Press

In addition to using social media and press releases, conferences and other events can present opportunities to notify a large and interested audience of a name change, experts say, and piggyback on news-media coverage that would be occurring anyway. The Jewish Federations of North America unveiled its name at its annual general assembly, says Adam Smolyar, the group’s senior vice president for strategic marketing. Since then, he says, it has promoted the name at events like Tribe­Fest, a gathering for young Jews the federation hosted in Las Vegas earlier this year.

The Orange County Performing Arts Center, in Costa Mesa, Calif., announced its new name, the Segerstrom Center for the Arts, at an event in January that showcased the center’s outdoor plaza, the music of the trumpeter Chris Botti, and the family of longtime donors that the new name was designed to honor. Prominent supporters already knew about the name change, having been consulted during the process, says Terrence Dwyer, president of the Segerstrom Center.

Any event that announces a name change should be “aligned with your institutional messaging and your long-range goals,” says Mr. Dwyer. The organization prides itself on its diverse offerings being available to everyone, he says. “By having a large outdoor event, we were able to invite a broad spectrum of the community to attend,” he says. “We were able to create that sense of openness and inclusiveness.”

Be Patient with Stragglers

A group should plan to spend at least six months actively reminding supporters of its new name, says Ms. Chapman, of 501cTech. But don’t assume that will settle the matter. “Some people will probably, for a very long time, call us by our old name,” she says. “I presume that for some people, we will always be NPower.”

Have Fun

Though the issue a charity works on may be serious, its name should allow for a little “sexiness,” says Mr. Levy. “A lot of nonprofit names are very serious,” he says. “But if you’re trying to reach a wide audience, recognize that you’re trying to appeal to people at first glance. If the name is the ‘United Coalition Against Hunger for Middle America,’ that’s not as quick and easy as ‘Feeding America,’ which has the mission embedded in it. It pays to get out of the normal nonprofit realm when thinking about naming, because it is an opportunity to capture the hearts and minds of people.”

Source: In-Depth Planning Can Help a Nonprofit Group Settle on a Distinctive Name,
The Chronicle of Philanthropy, October 16, 2011

Get Help

• If you feel that your organization’s name is not as effective as it can be, contact Red Rooster Group to discuss the options.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

Nonprofit Naming Articles

Types of Nonprofit Names

Nonprofit Naming Considerations

To Mimic Another Nonprofit’s Name?

Developing a New Name for Your Nonprofit

Ask the Expert: Should We Change Our Name?

Religious Nonprofits Are Rebranding to Attract New Audiences

Other Naming Articles

Red Rooster Group Naming Process

Nonprofit Naming Case Studies

Westbridge Academy

CarePath

The post In-Depth Planning Can Help a Nonprofit Group Settle on a Distinctive Name appeared first on Red Rooster Group.

Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming in the Chronicle of Philanthropy on October 16, 2011.

By Heather Joslyn

The founders of Washington Shakespeare Company chose the troupe’s name 22 years ago to signify civic pride: This would be a group of homegrown professional actors, not the New York pros who filled the stages of other local productions.

In the intervening years, the nonprofit theater company gained attention for its cutting-edge versions of the classics. In one notorious 2007 production, “Macbeth” was tweaked to emphasize the primitive passions of its characters. To make it seem as though the murderous Scots had “emerged from the primordial ooze,” says Christopher Henley, the artistic director, actors performed clad only in body paint, which gave the production a reputation as “the all-nude ‘Macbeth.’”

With such daring as its calling card, Washington Shakespeare Company seemed to have outgrown its plainly descriptive name. Also, it sometimes found itself confused with a similarly named local troupe. So, its leaders sought a new name: something that described the nonprofit’s mission yet also was singular and unforgettable.

In August, the Washington Shakespeare Company rechristened itself WSC Avant Bard.

Response to the new name has been mostly positive, says Mr. Henley, though sometimes listeners “groan like you would at a bad pun.”

But then, he adds, “they go and tell it to their friends.”

A ‘Sense of Identity’

In recent years, organizations with a variety of missions have renamed themselves—or, if they haven’t legally changed their name, they have “rebranded” it for common usage. In one high-profile case, YMCA of the USA has neither renamed nor rebranded itself officially but has simply embraced its nickname, the Y, in a more public fashion this year, says a spokeswoman.

Nonprofit officials who have been through the renaming process say that the experience can benefit an organization if the new name is chosen with care and if it is unveiled in a way that intrigues potential supporters without alienating existing ones.

Renaming a charity can provide a group with “a renewed sense of identity and an opportunity to deepen a relationship among staff, the board, partner organizations, clients, donors, and so forth,” says Howard Adam Levy, principal of the Red Rooster Group, a branding consultant in New York that works extensively with nonprofit clients.

Mr. Levy adds, “It starts a process: What is the organization all about? What are our values? What is our history? Why did we start doing this, and why are we doing this now?” (For advice on carrying out that process, see below.)

Inspire and Galvanize

The burden of bearing a name that has outlived its usefulness, Mr. Levy says, “is like walking around with a limp leg. When the pain gets unbearable enough, then an organization will say, ‘Hey, we can correct this. We can run now, we can sprint, we can compete better.’”

Because nonprofits rarely have the resources to devote to marketing that for-profit companies do, he adds, a charity’s name bears a lot of weight. It has to convey the group’s mission but also “excite and inspire and galvanize people,” Mr. Levy says. “It has to have positive connotations and avoid jargon. It can’t be too long or people will wind up abbreviating it. It does a lot.” And, in a tough economy, when marketing resources are even scarcer than usual, nonprofits may have less tolerance for an imperfect name.

Charities change their names for many reasons. Some groups, like WSC Avant Bard, say the original name no longer fully represents what the organization does or is too similar to another group’s name. Sometimes a nonprofit seeks a more streamlined name because its original moniker is simply too long, clunky, or vague.

Beautiful Simplicity

Sometimes the original name uses antiquated or politically loaded words that make the group seem out of step with modern times. United Negro College Fund, for instance, founded in 1944, commonly goes by UNCF now.

In July, Campus Crusade for Christ International announced that it will simplify its name early next year to Cru.

The 60-year-old charity’s own surveys found that 20 percent of people who said they were open to the group’s Christian message were less interested in the organization itself when they heard its original name. And further study revealed that the words “campus” and “crusade” were hindering its mission, according to a statement on the group’s Web site.

“Campus” signaled an exclusive interest in ministering to college students, which didn’t fully describe the group’s work. And, said the statement, “the word ‘crusade’—while common and acceptable in 1951 when we were founded—now carries negative associations.”

The charity chose Cru, a common nickname for its campus chapters, from a list of 1,600 alternatives in an effort to “accomplish a greater level of effectiveness in ministry,” says Steve Sellers, vice president for the United States operations of the Orlando, Fla., group, in a written statement. (The group declined The Chronicle’s request for an interview because, it said, its name-change process is still under way.)

United Jewish Communities, which was named following the merger of three groups in 1999, had a different problem: Potential supporters had little familiarity with the name.

Research commissioned by the New York umbrella association of Jewish philanthropies in 2008 found that while about 50 percent of those polled were likely to have heard of their local Jewish federation, only about 10 percent recognized United Jewish Communities and its mission.

The results were similar for respondents of both genders and all generations, adding up to a “dismal” verdict, says Adam Smolyar, the group’s senior vice president for strategic marketing.

To give the group a more defined identity, United Jewish Communities became the Jewish Federations of North America in 2009.

“There’s beauty in its simplicity,” says Mr. Smolyar. “It tells you everything you need to know: We’re Jewish, we’re a federation, we’re from North America. It’s not a convoluted, acronym-like name. By being descriptive, it needs a lot less explanation and therefore a lot less marketing behind it.”

No Panacea

But getting to that beautiful simplicity can be a long and winding road, and it’s a journey that won’t benefit every organization, says Julie Chapman, president of 501cTech, a nonprofit in Washington. The group changed its name last month from NPower Greater DC Region, to solve trademark issues and better signify its mission of offering technology help to charities.

“If it’s something you don’t need to do, I probably wouldn’t do it,” she says. “It’s very time-consuming. And, at the end of the day, these jobs are all about achieving the mission. And does that rename or that rebrand really help you deliver better on the real work of your organization?”

She advises charity leaders not to look to a name change as a cure for a group’s deeper problems. “Changing your name and having a new logo isn’t going to save an organization that’s in trouble,” she says. “But for one that is operating well and is effective, it can help sharpen the focus.”

Source: A New Name Can Give a Charity a Louder and Clearer Voice,
The Chronicle of Philanthropy, October 16, 2011

Get Help

• If you feel that your organization’s name is not as effective as it can be, contact Red Rooster Group to discuss the options.

Nonprofit Naming Articles

Types of Nonprofit Names

Nonprofit Naming Considerations

To Mimic Another Nonprofit’s Name?

Developing a New Name for Your Nonprofit

Ask the Expert: Should We Change Our Name?

Religious Nonprofits Are Rebranding to Attract New Audiences

Other Naming Articles

Red Rooster Group Naming Process

Nonprofit Naming Case Studies

Westbridge Academy

CarePath

The post A New Name Can Give a Charity a Louder and Clearer Voice appeared first on Red Rooster Group.

This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. With this tool, you can examine your agency’s brand and all of its marketing materials to determine how professional, consistent, and accurate your marketing is. You can use these questions to identity your organization’s marketing strengths and weaknesses so that you can improve what’s working and fix what’s not. Download the tool and the presentation for a limited time.

Download the PDF of the Brand Evaluator Tool.
(give it a moment to download).

Brand Evaluation Presentation

Red Rooster Group’s Brand Evaluator was introduced at a seminar at the Baruch College’s School of Public Affairs on October 6, 2011. The session, led by Howard Adam Levy, Principal of Red Rooster Group, presented an overview of the nonprofit brand evaluation process. Red Rooster Group clients, Rebecca Saidlower, Marketing Manager for the Jewish Education Project, and Brandy Wood, Marketing Manager for WBGO Newark Public Radio were on the panel. Michael Feller, Adjunct Professor at Baruch moderated.

Let us know what you thought of the presentation. Leave a comment below.

Download the PDF of the Presentation.
(give it a moment to download).

See the Video (will open another window).

• See nonprofit brand case studies.
• See our list of services.
• Contract Red Rooster Group for help with your nonprofit branding and marketing.

The post How to Assess Your Nonprofit’s Brand appeared first on Red Rooster Group.

For “nonprofit branding,” a major keyword, Red Rooster Group claims the #1 spot out of 3,700,000 results on Google, and NPbrandit.com ranks #3.  Over the past 2 decades, Red Rooster Group has helped dozens of nonprofits to improve their name, logo, brand promise, and overall effectiveness in marketing and fundraising.

For “New York nonprofit branding agencies” NPbrandit.com claims spots #1 and 2 out of 17,600,000 results in Google, with RedRoosterGroup.com landing twice on the first page as well. While Red Rooster Group is proud to call New York our home, we work with organizations internationally, most recently, with the largest educational nonprofit in India, and organizations based out of Paris, Brussels and Zurich, as well as around the United States.

For “Jewish nonprofit branding,” Red Rooster Group and Nonprofit Brand Institute claim slots #1, 2, 3, 4, 6, 8, 9, in Google, an amazing feat, and claims the top 8 spots for that term on Yahoo and Bing. We have deep experience in working with a range of Jewish organizations. Read more about our commitment to promoting Jewish organizations.

For “nonprofit design” Red Rooster Group ranks #3 out of 38,600,000 results on Google. Red Rooster Group offers a full array of interactive and print design including websites, brochures, publications, and fundraising and event promotion.

These are organic results, not paid Ad Words. So how did we do it? Through a combination of strategies that includes a lot of relevant content updated regularly, structuring our site correctly, using keywords appropriately, links from other sites, and few other secrets that we share with our clients.

If you want to achieve these kinds of results, contact us at info@redroostergroup.com or 212-673-9353.

Links

• Learn more about our services.
• See nonprofit branding case studies.
• See nonprofit websites.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

The post Red Rooster Group is #1 in Search Engine Results appeared first on Red Rooster Group.

Three logos designed by Red Rooster Group were selected for inclusion in the book Logo Lounge Volume 7, featuring the best logo designs of the year. This year there were 36,000 logos submitted for consideration and only 2,000 chosen by an international panel of judges. The following Red Rooster Group logos were selected for the book.

This logo is for Urban Bloom, a nonrpofit that we named. The organization helps create sustainable cities by conducting training on green job opportunities. We also developed their website.

The logo for Monmouth Custom Builders, residential general contractors, showcases their approach to craftsmanship.

• See the case study.

This logo for the America-Israel Chamber of Commerce and Industry links two familiar icons representing their respective countries in partnership.

We are proud to have our work featured alongside the best brand marks of the year. Red Rooster Group strives for the highest quality in all our work. Check out our other awards and publications.

• See more of our logo designs.

Red Rooster Group is a strategic marketing design firm that helps businesses to attract more clients. Contact us for help with your marketing.

The post Red Rooster Group Logos Selected for Logo Lounge 7 Book appeared first on Red Rooster Group.

Presenter: Howard Adam Levy, Principal, Red Rooster Group

Date: Tuesday, April 17, 2012 from 9 – noon

Venue: United Way-Pace University Wilson NFP Management Center
One Martine Avenue, White Plains, NY

Format: 3 hour workshop

Host: The United Way of Westchester and Putnam, NY

The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much of what people perceive, especially donors, is based on how well you are communicating with them. So it pays to know how well you are doing in all areas of your marketing, communications, and fundraising. This 3-hour hands-on workshop will give you the tools for thoroughly evaluating your organization’s brand. We’ll provide a worksheet so that you can evaluate your:

• Organizational Readiness and capacity to produce great marketing.
• Brand Fundamentals including your name, tagline and logo
• Website, email marketing and social media
• Printed Materials including brochures, flyers, newsletters and publications
• Fundraising materials and event promotion
• Technology used for your marketing and fundraising
• Tracking and reporting your results

This workshop will give you sense of your marketing strengths and weaknesses, so that you can learn what you need to improve help and help you prioritize your fundraising efforts to get the maximum return. You are sure to leave with some great insights that you can apply right away.

Registration is not yet active, but if you email us, we will send you the link when it is ready. info@redroostergroup.com

TESTIMONIALS FROM PAST SESSIONS

“Presenter was excellent.”

“Very informative.”

“The presenter was very knowledgeable and engaging.”

“Instructor was excellent and participants provided good feedback and ideas to each other.”

“I liked the interaction between the participants and the presenter.”

“I was very impressed by the professionalism of the presenter and participants and look forward to taking advantage of other opportunities to participate in your activities.”

“The facilitator was approachable and invested in giving us hands-on advice.”

LINKS

• See a list of Howard’s past speaking engagements.
• Find out about booking Howard to speak.

The post Brand Evaluation Workshop appeared first on Red Rooster Group.

The event was initiated and coordinated by Red Rooster Group and co-sponsored by Flavorlab, Andigo New Media, Jason Gardner Photography, and Nonprofit Solutions Network. Rather than promoting this event alone, Red Rooster Group invited other organizations to be co-sponsors in order to create a collaborative event and attract a diverse mix of people.

Red Rooster Group is constantly looking for talented people in all areas to work with in a variety of ways — from staff positions to freelance, from project work to partner collaborations. This event is a great way to meet new people through other people we know, build our network of professionals in different disciplines, and exchange ideas. We had some great conversations about how smaller and medium sized nonprofit organizations can take advantage of social media, the evolution of targeted marketing and the search for a good website programmers. Stay tuned for the next Creative Mix & Mingle event.

Links

• Read about the Creative Mix & Mingle.
• See more Red Rooster Group News
• Contract Red Rooster Group for help with your events promotion.

The post Creative Mix & Mingle Event is Fertile Ground for Networking appeared first on Red Rooster Group.