https://redroostergroup.com/how-to-focus-your-focus-group/ Marketing for Nonprofits Tue, 23 Feb 2016 16:57:14 +0000 hourly 1 https://redroostergroup.com/how-to-focus-your-focus-group/#comment-349 Thu, 30 Apr 2015 15:27:42 +0000 http://www.redroostergroup.com/?p=18602#comment-349 […] Never fear! Qualitative research still has a place in marketing, especially in the nonprofit sector. In order to provide meaningful service, you need meaningful information. Numbers illustrate how many donors contributed gifts of $1,000 or more in 2014, but they can’t reveal what about your organization proves consequential and compelling for your donors. When you are building value for your organization, these stories are crucial to your nonprofit’s livelihood; numbers can’t do the trick alone. Read More […]

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