CLIENT: Americraft / 360 Cookware

To get modern chefs to take a new look at waterless cooking, a 50-year-old technique, we rebranded it as vapor cooking and gave it a sleek new look. We created a brochure that explains vapor cooking, and an email invitation to promote their East Coast product launch event. As a result, the product line was picked up by a well-know culinary store, creating the company’s first entry in the New York market.

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