As Student Advocacy celebrated its 30th Anniversary, the organization centered its 2012 Annual Report around the theme “Advocacy Works.” In previous years, budget restrictions had ruled out full-color printing, but the current affordability of 4-color digital printing allowed us to greatly expand the design possibilities for the 2012 report. We chose an elegant palette of grey and yellow to show off the lush, brightly colored photos we used to illustrate the pages. Each photo emphasized this new color vibrancy by shifting from grayscale into full color, a treatment that also served as a metaphor to illustrate the progress of the children Student Advocacy serves: Children who have struggled in school are finally able, with Student Advocacy’s help, to blossom and achieve academic success.
To create even more visual interest in the report, we incorporated Student Advocacy’s financials and statistics into an engaging infographic that spanned two spreads and included a detailed map of the numbers of students served in New York’s Westchester and Putnam counties.
The visual correlation between the donor card and the annual reports helps Student Advocacy translate the good it does — which is outlined in the report — into a case for giving.