Advertising Archives - Red Rooster Group https://redroostergroup.com/portfolio_category/advertising/ Marketing for Nonprofits Wed, 27 Apr 2022 14:46:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Attention-Getting Mailer Opens Doors https://redroostergroup.com/portfolio/attention-getting-mailer-opens-doors/ https://redroostergroup.com/portfolio/attention-getting-mailer-opens-doors/#respond Sun, 18 Sep 2016 08:18:56 +0000 http://www.redroostergroup.com/?post_type=portfolio&p=31412 The post Attention-Getting Mailer Opens Doors appeared first on Red Rooster Group.

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How do you get executives at the major cable operators, such as Time Warner, to notice your small cable network? Have a creative idea that’s hard to miss. Red Rooster Group worked with Moss Appeal to develop this innovative direct mailing for Reelzchannel, a station that focuses on the buzz around movies. Since watching a movie on cable is a cheap date, we created this Cheap Date Kit to show how ReelzChannel can help increase the use of pay-per-view movies on cable. The oversized mailer was impossible for executives to miss — opening the door for ReelzChannel’s sales force.

Winner: Silver MARK Award 

For excellence in promotional creativity in the cable industry.

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]]> https://redroostergroup.com/portfolio/attention-getting-mailer-opens-doors/feed/ 0 New Brand Unifies Temple https://redroostergroup.com/portfolio/new-brand-unifies-temple/ https://redroostergroup.com/portfolio/new-brand-unifies-temple/#respond Sun, 18 Sep 2016 05:43:49 +0000 http://www.redroostergroup.com/?post_type=portfolio&p=31392 The post New Brand Unifies Temple appeared first on Red Rooster Group.

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Temple Sinai Logo

New Brand Unifies Temple

Temple Sinai, the largest Reform congregation on Long Island, needed to update its brand. In a discovery phase, we explored the perceptions and strengths of this thriving congregation, including its rich diversity of offerings. To appeal to both members and potential members, we developed the theme of, “Where every heart has a home,” a new logo made out of Hebrew letters, and a visual identity system that creates a unique look for the temple while unifying all of its divisions.

Old Brands

 Old Materials

 Old Messages

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