Defining Your Message


A message that creates an emotional connection with your audiences will set your nonprofit apart from the crowd. This strategic guide gives you the tools to create those messages.

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Product Description


Essentials of Brand Messaging
Message Toolbox
Message Pyramids
Nonprofit Mission Statements
Define Your Audiences

Audience Types
Audience Personas
Examples of Donor Personas
Case for Support
Communications Strategy


Mission Statement
Identifying Our Audiences
Communications Plan

 Sample Spreads