Discovering Your Essence

$20.00

This guide will take you through the process of finding out what people value about your organization and how your nonprofit measures up compared to others in the sector. Most importantly, you’ll determine what makes your nonprofit unique, which will become the basis of your brand.

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Product Description

Topics

The Value of Research
Types of Research
Materials Review
Marketing Materials Evaluation
Interviews
Surveys

Online Research
Brand Workshops
Competitive
Landscape Review
Brand Positioning Matrix
Analyze Your Findings

Worksheets

Marketing Materials Inventory
Marketing Materials Evaluation
Marketing Materials Assessment
Website Evaluation
Email Marketing
Social Media Marketing
Interviews

Sample Interview Questions
Surveys
Online Research
Brand Workshops
Competitive Review
Brand Positioning Matrix
Research Plan
Research Findings

 Sample Spreads