Naming Your Nonprofit


Your organization’s name is an important, perhaps the most important way to convey your mission and inspire donors. Your organization needs a name that makes it memorable to everyone, from funders to clients to those you may lobby for new laws. This guide shows you how to develop an effective name.

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Product Description


Determining If a Name Change is Needed
Setting the Stage for a Name Change
Types of Nonprofit Names

The Creative Process
The Role of Your Tagline
Taking Care of Business


Current Name Assessment
Our Naming Plan

Naming Creative Brief
Evaluating Proposed Names

 Sample Spreads