It Just Starts with Your Logo: How to Effectively Brand Your Business to Gain a Competitive Advantage

• Wednesday, October 21, 2009, 9:30 – 11:00 am
• Brooklyn Creative League /  540 President Street in Park Slope, Brooklyn, NY

This hands-on session is designed specifically for small and mid-sized business and social entrepreneurs who are launching ventures or are looking to create a more effective brand presence. Your logo is just the starting point for engaging your audience. We will explore how you can create you brand promise, develop an effective logo, and create a consistent brand presence across all forms of communications.

This seminar will help you to:

• Understand what branding is all about
• Learn how to differentiate your business from your competitors
• Use emotion, authenticity and credibility to build your brand
• Express your value to your customers
• Express your brand through your brochures, publications, and online presence

You will also learn:

• The role of logos, icons and avatars
• The elements of an effective business name
• How effective taglines can help your organization

You will see examples of branding campaigns, participate in a hands-on activities to clarify your brand, and get to “Ask the Expert” your branding questions.

Who Should Attend: Business Owners, Marketing and Communications Staff

Presenter: Howard Adam Levy, Principal, Red Rooster Group

Howard brings 17 years of branding, design and marketing expertise to help businesses, social ventures and nonprofits create more effective brands. He has helped countless organizations launch gain visibility, increase sales, attract members, promote fundraising events and increase donations.  His firm specializes in integrated campaigns that leverage the best of strategy, message and design through print and online media. He is an award-winning designer whose work is featured in many publications and he is a called on to speak to business and nonprofit organizations on branding and marketing topics. His blog, Nonprofit Wake Up Call, explores issues at the intersection of the business and nonprofit sectors: www.blog.redroostergroup.com.

RSVP: Howard Adam Levy,  212-673-9353,  howard@redroostergroup.com

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

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