CLIENT: SummX: Summit for Educational Foundation Excellence

When the Utah Association of Public Schools and the American School Foundation Alliance decided to produce the first major conference for educational foundations in the region, they needed a name for the conference that would help it establish immediate credibility. We generated a list of names that were short enough to be catchy and memorable, and unique enough to have an available domain name. The recommended name, SummX is only 5 letters, and we were able to claim the domain name summx.org.

We then designed a unique look for the conference materials that would help it get noticed. The branding system for the event is flexible enough to allow for different images and configurations of the typography so that it can stay fresh, while the maintaining recognition for the event with the colors and overall look. The design was applied to a printed postcard, email blasts, brochure mailer, conference website, and signage at the event.