As part of an extensive brand and fundraising development effort, we created a fresh website for Pratham, an organization driven to educate the youth of India.The website is oriented around engaging potential donors to learn more about Pratham’s mission, find their local chapter and attend events.

Employing educational elements as part of the design, we used a chalkboard background to symbolize teaching and learning and feature rollover maps for the chapters, programs in India, and Pratham’s influence around the world.

The site clearly shows what the problem is, what they do, how it has helped and different ways for individuals to get involved. The news and events are clearly listed and categorized under different chapters. We incorporated emotional impact by using photos, videos, and stories of the children, teachers, volunteers, and donors.

PROGRAM SECTION: The main page for the Programs section provides a short description of each program with links to full page descriptions. The sidebar mimics this navigation with thumbnail images for each program.

CHAPTERS SECTION: The main page for the Chapters section features a map with rollovers that reveal chapter information, and a grid of the 15 chapters with information about each and links to each respective chapter section. Each chapter page features their news and events, as well as chapter specific information including the board list.

NEWS SECTION: The main News section aggregates the national and chapter specific news. Clicking on a chapter in the sidebar displays news for that chapter.

DONATE SECTION: The Donate section builds the case for giving, featuring different ways to get involved in the organization, visitor reports from the field, and testimonials from supporters. The different sidebar elements throughout the site, including video, stats and text box, are evident on this page.

>PrathamUSA.org

Links

• See other websites.
• See other nonprofit branding studies.
• Contact Red Rooster Group for help with your website.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.

The post Redesigned Website for Largest Educational Organization in India appeared first on Red Rooster Group.

Incarnation Camp is the oldest co-ed camp in the United States, and has provided a outdoor adventure experience for kids. When it came time to update their website, their goals were to:

1. Convey the playful nature of their outdoor camp experience.
2. Show a lot of photos and keep the site exciting and engaging.
3. Transition the camp name away from Incarnation Camp, which has religious overtones, to more traditional camp names they had been using for their age divisions.
4. Make the site easy to update.

The new site accomplishes these goals with a WordPress site that features the new brand family, many photos and a content management system that makes the site easy to update.

Interior Pages

All the pages of the website feature vibrant images showing kids in action and the expansive campgrounds, as well as features such as maps showing the distances from major cities, and other content that help parents choose the camp.

Virtual Tour

A series of 6 images provides a quick walk-through of the different divisions and activities of the camp.

> IncarnationCamp.org

Links

• See the camp’s full branding, brochures, advertising campaign.
• See other nonprofit websites.
• See other nonprofit marketing case studies.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

The post Website Showcases Creative Outlook of America’s Oldest Camp appeared first on Red Rooster Group.