This reader comment on a New York Times article about electric cars caught my attention:

“Just get NASCAR to change its rules to only allow electric powered cars to race and see how quickly the technology becomes not only affordable, but mainstream as well…”

WAKE-UP CALL: The thought highlights the need for nonprofits to think beyond their traditional base, and to forge partnerships with groups that are on the opposite side of the spectrum in order to create large-scale change.

SOURCE: Electric-Car Battery Makers Seek Federal Funds

The post IDEAS: Reaching Beyond Your Base appeared first on Red Rooster Group.