green depot – Red Rooster Group https://redroostergroup.com Marketing for Nonprofits Mon, 07 Sep 2009 18:38:00 +0000 en-US hourly 1 https://redroostergroup.com/wp-content/uploads/2015/07/favicon-300x300.png green depot – Red Rooster Group https://redroostergroup.com 32 32 Use Icons to Tell Complex Stories https://redroostergroup.com/use-icons-to-tell-complex-stories/ https://redroostergroup.com/use-icons-to-tell-complex-stories/#respond Mon, 07 Sep 2009 18:38:00 +0000 http://blog.redroostergroup.com/?p=1502 GreenDepot’s use of icons to explain the environmental benefits of their various products can serve as a model for nonprofits in telling a complex story. Each of their products features a strip of icons above the description to indicate the eco attributes they possess. You can then click to find out more about each attribute – a nice way to present a lot of information in a useful way. Nonprofits can similarly use this system to showcase specific services for various audiences or convey the benefits of particular programs.

SOURCE: greendepot.com

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