Challenge

How do you attract 20 and 30 year olds to a party designed to encourage voter registration!

Solution

We took a lighthearted approach, creating a campaign that parodies a 1940s movie poster. The concept was adapted for newspapers, flyers, email and postcards to promote the event and attract sponsors. The website for the event provided details, had a voting pledge form and handled event registration.

Result

An example of successful nonprofit graphic design, this campaign helped attract 40 organizations as sponsors, an excess of volunteers, and over 1,000 attendees to the event.

Links

• See more nonprofit branding case studies.
• See we promote other Jewish organizations.
• Contact Red Rooster Group about promoting your organization.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

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