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	<title>jewish organizations &#8211; Red Rooster Group</title>
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		<title>Humorous Ad Captures the Attention of a Youthful Audience</title>
		<link>https://redroostergroup.com/humorous-ad-captures-the-attention-of-a-youthful-audience/</link>
					<comments>https://redroostergroup.com/humorous-ad-captures-the-attention-of-a-youthful-audience/#respond</comments>
		
		<dc:creator><![CDATA[Howard Levy]]></dc:creator>
		<pubDate>Fri, 12 Oct 2012 19:20:42 +0000</pubDate>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Gallery]]></category>
		<category><![CDATA[Nonprofit Design]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[jewish organizations]]></category>
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					<description><![CDATA[In engaging a humorous approach, this ad aims to capture the attention of the younger, family-oriented demographic JCT was hoping to attract, and showcases the range of benefits in a friendly way.]]></description>
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	<h3>CLIENT: Jewish Center of Teaneck</h3>
<p>When we were approached by the Jewish Center of Teaneck to create an ad, they had just made the transition from a predominantly Conservative Jewish organization to an Orthodox one. Our challenge was to not only convey this shift to the community, but to advertise to their new audience the range of services the JCT offered in being both a synagogue <em>and</em> a recreational center. In engaging a humorous approach, the ad aims to capture the attention of the younger, family-oriented demographic JCT was hoping to attract. It also showcases the range of benefits in a friendly way, making sure people are not intimidated by the process of signing up to become new members.</p>

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