CLIENT: Jewish Center of Teaneck

When we were approached by the Jewish Center of Teaneck to create an ad, they had just made the transition from a predominantly Conservative Jewish organization to an Orthodox one. Our challenge was to not only convey this shift to the community, but to advertise to their new audience the range of services the JCT offered in being both a synagogue and a recreational center. In engaging a humorous approach, the ad aims to capture the attention of the younger, family-oriented demographic JCT was hoping to attract. It also showcases the range of benefits in a friendly way, making sure people are not intimidated by the process of signing up to become new members.