nonprofit advertising – Red Rooster Group https://redroostergroup.com Marketing for Nonprofits Fri, 12 Feb 2016 15:42:02 +0000 en-US hourly 1 https://redroostergroup.com/wp-content/uploads/2015/07/favicon-300x300.png nonprofit advertising – Red Rooster Group https://redroostergroup.com 32 32 NONPROFIT ADVERTISING: Taxi Ads https://redroostergroup.com/nonprofit-advertising-taxi-ads/ https://redroostergroup.com/nonprofit-advertising-taxi-ads/#respond Tue, 04 Aug 2009 01:30:53 +0000 http://blog.redroostergroup.com/?p=1436

In our media-saturated world, nonprofits are stepping up their advertising to remain competitive.

Have you noticed the increase in nonprofit advertising in New York City recently? It seems that everywhere you look – on bus shelters, in the subways, in magazines – you see ads promoting various causes. The latest – ads in cabs.

One organization, NY Cares, known for advertising its winter coat drive in the subways, takes advantage of a captive audience with their spot on a taxi cab network promoting volunteerism. Not only does it get their message out, but it builds their brand by increasing their visibility. This helps them reach more people, enhances their reputation, and shows donors that they mean business. Despite how you feel about advertising, it’s one more way for nonprofits to build their brand.

WAKE UP CALL: How serious is your nonprofit about building its brand, and what steps are you taking to build it?

]]> https://redroostergroup.com/nonprofit-advertising-taxi-ads/feed/ 0 Free Videos for Nonprofits https://redroostergroup.com/free-videos-for-nonprofits/ https://redroostergroup.com/free-videos-for-nonprofits/#comments Wed, 01 Jul 2009 01:25:30 +0000 http://blog.redroostergroup.com/?p=1286 YouTube
In partnership with All for Good, YouTube is launching “Video Volunteers,” a platform designed to make connections between non-profit organizations with video needs and skilled video makers who can help broadcast their causes through video. Video Volunteers will pool nonprofit, video-related volunteer postings from All for Good and then match them up with YouTubers who want to volunteer their video-creating skills to make a difference. Because many YouTubers have amassed a large online audience, the influence of their work on behalf of nonprofits can have a big effect in raising the profile of the causes nonprofits are working on and can drive others online to take action. Here’s how it works: Starting today, nonprofits can post video assignments (with the words “Video Volunteers” in the description) on idealist.org, serve.gov or volunteermatch.org; these posts will be cycled through the Video Volunteers feed of the All for Good widget on youtube.com/videovolunteers. YouTube Video Volunteers can visit youtube.com/videovolunteers to pick up assignments directly from nonprofits. Select videos will be showcased on the Video Volunteers YouTube channel and in other high-traffic areas of YouTub

From Business Wire

In partnership with All for Good, YouTube is launching “Video Volunteers,” a platform designed to make connections between non-profit organizations with video needs and skilled video makers who can help broadcast their causes through video. Video Volunteers will pool nonprofit, video-related volunteer postings from All for Good and then match them up with YouTubers who want to volunteer their video-creating skills to make a difference.

Because many YouTubers have amassed a large online audience, the influence of their work on behalf of nonprofits can have a big effect in raising the profile of the causes nonprofits are working on and can drive others online to take action. Here’s how it works: Starting today, nonprofits can post video assignments (with the words “Video Volunteers” in the description) on idealist.org, serve.gov or volunteermatch.org; these posts will be cycled through the Video Volunteers feed of the All for Good widget on youtube.com/videovolunteers. YouTube Video Volunteers can visit youtube.com/videovolunteers to pick up assignments directly from nonprofits. Select videos will be showcased on the Video Volunteers YouTube channel and in other high-traffic areas of YouTube.

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