The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much of what people perceive, especially donors, is based on how well you are communicating with them. So it pays to know how well you are doing in all areas of your marketing, communications, and fundraising. This 3-hour hands-on workshop will give you the tools for thoroughly evaluating your organization’s brand. We’ll provide a worksheet so that you can evaluate your:

• Organizational Readiness and capacity to produce great marketing.
• Brand Fundamentals including your name, tagline and logo
• Website, email marketing and social media
• Printed Materials including brochures, flyers, newsletters and publications
• Fundraising materials and event promotion
• Technology used for your marketing and fundraising
• Tracking and reporting your results

This workshop will give you sense of your marketing strengths and weaknesses, so that you can learn what you need to improve help and help you prioritize your fundraising efforts to get the maximum return. You are sure to leave with some great insights that you can apply right away.

Presenter

Howard Adam Levy, Principal, Red Rooster Group

Who Should Attend

Executive Directors, Marketing and Communications Staff, Development Directors, Board Members

Upcoming Sessions

4.17.12  United Way of Westchester, White Plains, NY (3 hour workshop)

4.25.12  Support Center for Nonprofit Management, NYC (3 hour workshop)

5.10.12  Wake Up Your Brand, CT Association of Nonprofits, Waterbury, CT (3 hour workshop)

• Learn more about this session, including a video and handouts from a past session.

LINKS

• Public Speaking Main Page
• List of Speaking Engagements.
• Book Howard to speak.

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This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. With this tool, you can examine your agency’s brand and all of its marketing materials to determine how professional, consistent, and accurate your marketing is. You can use these questions to identity your organization’s marketing strengths and weaknesses so that you can improve what’s working and fix what’s not. Download the tool and the presentation for a limited time.

Download the PDF of the Brand Evaluator Tool.
(give it a moment to download).

Brand Evaluation Presentation

Red Rooster Group’s Brand Evaluator was introduced at a seminar at the Baruch College’s School of Public Affairs on October 6, 2011. The session, led by Howard Adam Levy, Principal of Red Rooster Group, presented an overview of the nonprofit brand evaluation process. Red Rooster Group clients, Rebecca Saidlower, Marketing Manager for the Jewish Education Project, and Brandy Wood, Marketing Manager for WBGO Newark Public Radio were on the panel. Michael Feller, Adjunct Professor at Baruch moderated.

Let us know what you thought of the presentation. Leave a comment below.

Download the PDF of the Presentation.
(give it a moment to download).

See the Video (will open another window).

• See nonprofit brand case studies.
• See our list of services.
• Contract Red Rooster Group for help with your nonprofit branding and marketing.

The post How to Assess Your Nonprofit’s Brand appeared first on Red Rooster Group.