Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process.

Red Rooster Group’s Nonprofit Branding Process includes:

• Conducting Research
• Developing Your Message
• Creating Your Visual Identity
• Establish a Brand Infrastructure
• Producing Marketing Outreach Materials

The workshop also emphasized the prominence of images over long text and included checklists for assessing your nonprofit name, nonprofit tagline and nonprofit logo. Key Take-Aways from the Webinar:

1. A strong brand is essential to appeal to donors today.
2. With over a million nonprofits, it’s important to distinguish your organization.
3. A strong brand can help you convey your mission.
4. The world communicates now through images first, then words.
5. Branding is a 5-step process that moves from research to outreach.
6. Research can help you uncover the perceptions that people have of your organization.
7. A good tagline can help differentiate your nonprofit and excite donors.
8. Your logo is the entry point for your brand.
9. Pictures using people can help tell your story.
10. A strong brand extends through all marketing materials.

Links

• Watch the Webinar: Wake Up Your Nonprofit Brand
• Contact us if you need help in reviving your brand: 212-673-9353.

Howard Adam Levy, is Principal of Red Rooster Group, a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

Related Articles

• Develop a breakthrough brand for your nonprofit
• Develop a message for your organization
• Nonprofit Branding Case Studies

The post Presentation Explains the Benefits of Branding for Nonprofits appeared first on Red Rooster Group.

• Wednesday, October 21, 2009
• 9:30 to 11 am
• Brooklyn Creative League
  540 President Street (Btw. 3rd & 4th Aves.) Park Slope, Brooklyn, NYC
• Free with RSVP to howard@redroostergroup.com

SUMMARY

This hands-on session is designed specifically for small and mid-sized business and social entrepreneurs who are launching ventures or are looking to create a more effective brand presence. Your logo is just the starting point for engaging your audience. We will explore how you can create you brand promise, develop an effective logo, and create a consistent brand presence across all forms of communications.

This seminar will help you to:

• Understand what branding is all about
• Learn how to differentiate your business from your competitors
• Use emotion, authenticity and credibility to build your brand
• Express your value to your customers
• Apply your brand to your brochures, publications, and online presence.

You will also learn:

• The role of logos, icons and avatars
• The elements of an effective business name
• How effective taglines can help your organization

You will see examples of branding campaigns, participate in a hands-on activities to clarify your brand, and get to “Ask the Expert” your branding questions.

WHO SHOULD ATTEND

Business Owners, Marketing and Communications Staff

PRESENTER

Howard Adam Levy
Principal, Red Rooster Group

Howard brings 17 years of branding, design and marketing expertise to help businesses, social ventures and nonprofits create more effective brands. He has helped countless organizations launch gain visibility, increase sales, attract members, promote fundraising events and increase donations. His firm specializes in integrated campaigns that leverage the best of strategy, message and design through print and online media. He is an award-winning designer whose work is featured in many publications and he is a called on to speak to business and nonprofit organizations on branding and marketing topics. His blog, Nonprofit Wake Up Call, explores issues at the intersection of the business and nonprofit sectors.

RSVP for the session to howard@redroostergroup.com

The post Howard Adam Levy to Speak on Nonprofit Branding appeared first on Red Rooster Group.