Incarnation Camp is the oldest co-ed camp in the United States, and has provided a outdoor adventure experience for kids. When it came time to update their website, their goals were to:

1. Convey the playful nature of their outdoor camp experience.
2. Show a lot of photos and keep the site exciting and engaging.
3. Transition the camp name away from Incarnation Camp, which has religious overtones, to more traditional camp names they had been using for their age divisions.
4. Make the site easy to update.

The new site accomplishes these goals with a WordPress site that features the new brand family, many photos and a content management system that makes the site easy to update.

Interior Pages

All the pages of the website feature vibrant images showing kids in action and the expansive campgrounds, as well as features such as maps showing the distances from major cities, and other content that help parents choose the camp.

Virtual Tour

A series of 6 images provides a quick walk-through of the different divisions and activities of the camp.

> IncarnationCamp.org

Links

• See the camp’s full branding, brochures, advertising campaign.
• See other nonprofit websites.
• See other nonprofit marketing case studies.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

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