nonprofit event promotion Archives - Red Rooster Group

Promotional Campaign for Student Advocacy’s Overcoming the Odds Awards Dinner 2011

Howard Levy — Mon, 14 Feb 2011 07:52:24 +0000

CLIENT: Student Advocacy

Student Advocacy’s annual Overcoming the Odds Awards Dinner recognizes four students who have overcome tremendous obstacles, including disabilities, abuse and other situations, often multiple hardship. To promote this inspirational fundriasing event, we created a save the date postcard, invitation package, website graphics, as well as the ad journal distributed the night of the event. The design puts a spotlight on the students with die cut holes in the invitation revealing the students’ inner strength.

News anchor Brian Conybeare, MC for the evening, and Student Advocacy Executive Director, Lisa Syron, look on as an OTO award winner accepts his award.

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

The post Promotional Campaign for Student Advocacy’s Overcoming the Odds Awards Dinner 2011 appeared first on Red Rooster Group.

Charity Event Marketing Checklist

Howard Levy — Thu, 26 Aug 2010 02:23:01 +0000

EVENT MARKETING CHECKLIST

Promotion Before the Event

Mail “Save the Date” postcard

Post your event on your site (if you don’t have this capability or event registration, call us).

Email blast to your donors

Write article or post ad in your newsletter

Advertise in local websites and publications

List your event on www.charityhappenings.org

Mail printed invitation

Create journal ad solicitation sheet

Create sponsor packages

Promotional video

Social media:

Create a Facebook event

Promote on LinkedIn

Tweet about it on Twitter

Order promotional items / gift bags to hand out

Create event agenda, brochure, journal and other print materials.

Create posters and postcards for local distribution

Send out news releases to local media and online sources

Promotion During the Event

Directional and Welcoming Signs

Displays / Banners

Podium Sign

Presentation Screen

PowerPoint or video presentation

Program / Agenda

Name Tags

Awards / Certificates

Agenda, Journal, Handouts, etc.

Premiums, Gift Bags

Remember to take photos and videos

Promotion After the Event

Thank you notes to committee, vendors, sponsors, donors, etc.

Post photos and videos on your website, Facebook, Flickr, etc.

Send press releases to media about success of the event.

Use social media to continue the dialogue with your donors – share photos, pose questions, conduct polls, etc.

Promote your cause – explain what their donation does and what their participation means.

FREE RESOURCES

Free video for your nonprofit:

http://blog.redroostergroup.com/2009/07/01/free-videos-for-nonprofits/

Tips for taking better photos at your event:

http://blog.redroostergroup.com/2009/04/22/quick-tips-for-better-pics/

Promote your event here:

http:// www.charityhappenings.org

How Red Rooster Group can help you have a more successful event  Planning an event is a lot of work and we want to help you maximize the return you get for all your effort. So call us. For the past 17 years, we have been helping nonprofits like yours to add more value to their events. We can help to:

Promote your event to sell tickets and sponsorship.

Promote your organization’s brand through your event.

Turn your donors into advocates for your organization.

Specifically, we can:

Create a theme and design the look of the event.

Create a promotional strategy to attract attendees and sponsors.

Design all the materials necessary (invites, emails, journals, banners, etc.).

Create websites and online promotion – including online registration for your event.

Develop social media to foster stronger relationships with your donors.

Take photos and video and handle publicity before and after the event to promote your organization.

CONTACT: Howard Levy, Principal, Red Rooster Group, 212-673-9353 howard@redroostergroup.com

Properly promoting your nonprofit fundraising event will help make it a success. We have compiled this checklist of marketing items for promoting your charity event as well as free resources you can take advantage of. And for help with ideas and developing materials, be sure to give us a call.

Promotion Before the Event

Mail “Save the Date” postcard
Post your event on your site (if you don’t have this capability or event registration, call us).
Email blast to your donors
Write article or post ad in your newsletter
Advertise in local websites and publications
List your event on www.charityhappenings.org
Mail printed invitation
Create journal ad solicitation sheet
Create sponsor packages
Promotional video
Social media:
- Create a Facebook event
- Promote on LinkedIn
- Tweet about it on Twitter
Order promotional items / gift bags to hand out
Create event agenda, brochure, journal and other print materials.
Create posters and postcards for local distribution
Send out news releases to local media and online sources

Promotion During the Event

Directional and Welcoming Signs
Displays / Banners
Podium Sign
Presentation Screen
PowerPoint or video presentation
Program / Agenda
Name Tags
Awards / Certificates
Agenda, Journal, Handouts, etc.
Premiums, Gift Bags
Remember to take photos and videos

Promotion After the Event

Thank you notes to committee, vendors, sponsors, donors, etc.
Post photos and videos on your website, Facebook, Flickr, etc.
Send press releases to media about success of the event.
Use social media to continue the dialogue with your donors – share photos, pose questions, conduct polls, etc.
Promote your cause – explain what their donation does and what their participation means.

FREE RESOURCES

Free Tips for Your Nonprofit Event.
Increase the Impact of Your Charity Event.
Free video for your nonprofit.
Tips for taking better photos at your event.
Promote your event here: www.charityhappenings.org

HELP PROMOTING YOUR EVENT

Planning an event is a lot of work and we want to help you maximize the return you get for all your effort. So call us. For the past 20 years, we have been helping nonprofits like yours to add more value to their events. We can help to:

Promote your event to sell tickets and sponsorship.
Promote your organization’s brand through your event.
Turn your donors into advocates for your organization.

Specifically, we can:

Create a theme and design the look of the event.
Create a promotional strategy to attract attendees and sponsors.
Design all the materials necessary (invites, emails, journals, banners, etc.).
Create websites and online promotion – including online registration for your event.
Develop social media to foster stronger relationships with your donors.
Take photos and video and handle publicity before and after the event to promote your organization.

The post Charity Event Marketing Checklist appeared first on Red Rooster Group.

Event Invitation for High Level Donors Conveys Organization’s Themes

Howard Levy — Fri, 13 Aug 2010 04:15:59 +0000

CLIENT: Jewish Federation of Greater Middlesex County, NJ

Challenge

You might think that your high level donors know about your organization, after all they are giving substantial amounts of money. However, donors come to organizations in many ways, including others that bring them in, and donors might not know as much about your organization as you think.

We found that this was so for the Jewish Federation serving Greater Middlesex County, NJ. A survey among donors found that many were unfamiliar with all of the ways in which the organization builds value in the community.

So when we were tasked with creating the invitation for this group of influential donors, we saw it as an opportunity to help them understand more about the organization.

Solution

We used the theme of Transformation to ties together the speaker (A German who converted to Judaism), and the venue (an historic barn that had been relocated and restored) as well as convey the Federation’s work in transforming lives through the humanitarian aid that it provides. We included a paragraph about what the Federation is doing so that even those who may not attend the event can learn more about the organization’s work (notice the bottom photo and paragraph on the right hand panel of the invitation).

We have been using this tactic of “advertising” to the donors at every opportunity, to deepen ties with the organization.

Links

The post Event Invitation for High Level Donors Conveys Organization’s Themes appeared first on Red Rooster Group.

EVENT MARKETING: Safari Auction, JCC Deal, NJ

Howard Levy — Wed, 26 Aug 2009 02:58:19 +0000

This promotional campaign for a fundraising auction for the Jewish Community Center in Deal, NJ made this the most successful event for this nonprofit and won several awards and was published in the book Direct Response.

The post EVENT MARKETING: Safari Auction, JCC Deal, NJ appeared first on Red Rooster Group.