nonprofit name Archives - Red Rooster Group https://redroostergroup.com/tag/nonprofit-name/ Marketing for Nonprofits Tue, 03 Nov 2015 18:17:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Presentation Explains the Benefits of Branding for Nonprofits https://redroostergroup.com/presentation-explains-the-benefits-of-branding-for-nonprofits/ https://redroostergroup.com/presentation-explains-the-benefits-of-branding-for-nonprofits/#comments Tue, 24 Aug 2010 13:11:44 +0000 http://blog.redroostergroup.com/?p=1595 Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process.

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Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process.

Red Rooster Group’s Nonprofit Branding Process includes:

  • Conducting Research
  • Developing Your Message
  • Creating Your Visual Identity
  • Establish a Brand Infrastructure
  • Producing Marketing Outreach Materials

The workshop also emphasized the prominence of images over long text and included checklists for assessing your nonprofit name, nonprofit tagline and nonprofit logo. Key Take-Aways from the Webinar:

  1. A strong brand is essential to appeal to donors today.
  2. With over a million nonprofits, it’s important to distinguish your organization.
  3. A strong brand can help you convey your mission.
  4. The world communicates now through images first, then words.
  5. Branding is a 5-step process that moves from research to outreach.
  6. Research can help you uncover the perceptions that people have of your organization.
  7. A good tagline can help differentiate your nonprofit and excite donors.
  8. Your logo is the entry point for your brand.
  9. Pictures using people can help tell your story.
  10. A strong brand extends through all marketing materials.

Links

Howard Adam Levy, is Principal of Red Rooster Group, a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

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]]> https://redroostergroup.com/presentation-explains-the-benefits-of-branding-for-nonprofits/feed/ 2 Does Your Nonprofit Need A New Name? https://redroostergroup.com/does-your-nonprofit-need-a-new-name/ Wed, 07 Oct 2009 03:27:02 +0000 http://blog.redroostergroup.com/?p=1606 . Two weeks ago, at seminar I conducted at the Support Center, several nonprofit participants expressed the concern that their name was holding them back from pursuing certain donor markets and they didn't want to isolate their current donor base. Here's how to assess your nonprofit's name.

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]]> At a webinar that I conducted on nonprofit branding, 26% of nonprofits said that their organizational name does not reflect what they do. I was surprised to learn that it was this high. Two weeks ago, at seminar I conducted at the Support Center, several nonprofit participants expressed the concern that their name was holding them back from pursuing certain donor markets and they didn’t want to isolate their current donor base.

To assess whether your organizational name still works, rate your organization’s name a on 10 point scale for each of these questions:

  1. Does your name convey what your organization does, or better yet, the benefit your confer?
  2. Does your name indicate the audiences you serve?
  3. Does your name distinguish your organization from your competition?
  4. Is your name short enough to use in regular conversation? (If it is referred to it by its initials, it’s too long)
  5. Is your name easy to spell and pronounce?
  6. Does your name inspire confidence?
  7. Does your name have a positive connotation?
  8. Does your name have a positive emotional impact?
  9. Does your name suggest something that people can imagine?
  10. Does your name appeal to your audiences?
  11. Does your name allow your organization to expand services?

WAKE UP CALL: If your organization’s name is no longer working, give us a call. We’ll help you do a full assessment that can help determine if you need a name change of if perhaps there are other ways to accomplish your objectives.

Links

Howard Adam Levy, is Principal of Red Rooster Group, a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

Related Articles

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