In our media-saturated world, nonprofits are stepping up their advertising to remain competitive.

Have you noticed the increase in nonprofit advertising in New York City recently? It seems that everywhere you look – on bus shelters, in the subways, in magazines – you see ads promoting various causes. The latest – ads in cabs.

One organization, NY Cares, known for advertising its winter coat drive in the subways, takes advantage of a captive audience with their spot on a taxi cab network promoting volunteerism. Not only does it get their message out, but it builds their brand by increasing their visibility. This helps them reach more people, enhances their reputation, and shows donors that they mean business. Despite how you feel about advertising, it’s one more way for nonprofits to build their brand.

WAKE UP CALL: How serious is your nonprofit about building its brand, and what steps are you taking to build it?