This social service agency was looking for an update on their brand. After an assessment of all their marketing materials and a review of similar organizations in the surrounding counties, we created new language to describe agency, a new logo, a brand presentation, and a new website.

Website

The website focuses on creating awaiting awareness of the services, soliciting donations, and appealing to volunteers. The homepage was designed around those three goals with a rotator image dedicated to each area, and pull down menu to provide easy access to the various services for youth, adults, and seniors. The site also features a calendar of events and a robust donation section providing access to many ways to give.

Donate Page

We created a very robust custom designed donation section that included a number of unique features not found on most nonprofit donation pages including the ability to give one-time and recurring donations with pre-determined levels as well as a write-in choice.

Donate Section

Additional pages in the donation section allow visitors to donate their car, buy tribute cards, support endowment funds, or give in other ways.

> See the website: www.jfsmetrowest.org

Brand Presentation

To help the Jewish Family Service of Metrowest present a professional face and tell their  story in a compelling way, we redesigned their logo and developed a brand presentation. The presentation describes what makes JFS unique and how they help clients. The presentation culminates with the line “At every age, at every stage, we are here to help.”

Links

• See other websites.
• See other case studies.
• Contact Red Rooster Group for help with your website.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us.

The post Website Presents Updated Brand for Social Service Agency appeared first on Red Rooster Group.

Organization

Veterans are returning home in droves from Iraq and Afghanistan, some with severe disabilities. To help them regain hope, the nonprofit organization The Heroes Project, is committed to bringing veterans to the 7 highest summits in the world. A documentary of the climbs will be distributed to veterans hospitals to show veterans who have missing limbs that there is hope.

Website Design

We designed a new interface for this website to dramatically showcase the organization’s message and raise funds for the climbs. The design takes into account best practices for nonprofit website design by making a strong case for supporting the climbs. The homepage focuses on the sense of accomplishment and hope that the extreme climbs bring, while icons of the 7 summits lay out the plan for the next several years. The homepage design also solicits support for a specific wounded warrior and features a moving video for emotional appeal.

The site is currently being updated with the new design.

> See the website: http://theheroesproject.org

Fundraising Presentation

We also created a fundraising presentation for the organization to solicit sponsorships for the climbs.
See more about the sponsorship presentation.

Links

• See other websites.
• See other case studies.
• Contact Red Rooster Group for help with your website.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us.

The post The Heroes Project Website Dramatizes Extreme Hope for Veterans appeared first on Red Rooster Group.

Website

This website for a special needs school helps promote the school for recruitment and fundraising purposes. The website development was part of name change and overall brand strategy which resulted in a new logo, look and messages. Created in WordPress, the site can be updated by school staff on their own without knowledge of programming. The site features a calendar of events, photo gallery and blog.

> westbridgeacademy.org

After a name change, complete branding process, and smooth transition, the Child Development Center is now Westbridge Academy. The branding process included creation of new logo, brochure, website, and newsletter. It is now able to highlight its strengths, attract new students, and convey the professional nature of the school.

Logo

The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.

Brochure

The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.

Newsletter

The newsletter conveys the hands-on approach of the school and features student activities, community involvement, and an integrated approach to learning.

• Download a PDF of the Newsletter.

Fundraising Event Invitation

The invitation to a fun evening connects the visual theme as a recognizable look for the school by using handwritten typefaces and reinforcing the brand.

Links

• See other nonprofit websites.
• See other nonprofit branding case studies.
• Contact Red Rooster Group about your website or marketing.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

The post Website Introduces New Name & Look for Special Needs School appeared first on Red Rooster Group.

• Wednesday, February 16, 2011
• 1:00 pm – 2:30 pm EST

This popular clinic is designed to help you understand what creates an effective website and leave with specific ways to improve your site or create a new one. Geared specifically for small and mid-sized nonprofit organizations, this seminar will help you to:

Understand the role your website plays in conveying your mission, attracting members and appealing to donors.

The session walks you through the key elements in redesigning your website including Content Management Systems, Search Engine Optimization and Keywords and Google Analytics. Then participate in an interactive session of critiquing real Web sites. So if your site needs help, this is the session for you to get some great feedback and advice.

Who Should Attend?

• Executive Directors
• Webmasters
• Marketing and Communications Staff
• Development Directors
• Board Members

Presenter

Howard Adam Levy | Principal, Red Rooster Group

Howard is an industry-recognized brand strategist specializing in nonprofit organizations. Throughout a 20-year career devoted to helping nonprofits improve their marketing, Howard has helped countless organizations launch new branding programs, gain visibility, increase membership, promote fundraising events and increase donations. His award-winning designs include branding programs, publications, and promotional campaigns for fundraising events.

Cost:

• Center Members: $25 per computer
• Non-Center Members: $45 per computer

Register Here

The Center for Non-Profits

Red Rooster Group is pleased to announce that we have joined The Center for Non-Profits in New Jersey as an Affinity Partner, offering cost savings on branding, marketing and website services to nonprofits, with discounts to Center members. Read more.

The post Nonprofit Websites That Work Webinar appeared first on Red Rooster Group.

10 Ways to Save Money on Your Marketing

1.   Be consistent to foster recognition. This will save your audience from having to “decode” your message every time they encounter your organization.

2.   Conduct your own research – do interviews over the phone and surveys online with Survey Monkey.

3.    Have a Brand Manual that features your message points and design templates so that you are not constantly re-inventing
the wheel when it comes to grant applications, newsletters, and other marketing.

4.    Use colors wisely. Digital printing typically becomes cost effective at quantities of 1,000.

5.    Get support online. Join a discussion forum on LinkedIn.

6.    Talk to your printer before you start your project — or better yet, at the beginning of the year, so they can find efficiencies.

7.    Tap into volunteers for marketing functions such as photography. You won’t know what you can get until you ask.

8.    Empower your board as brand ambassadors to speak about your organization. Give them the tools and make them aware
of this role.

9.  Make your fundraising event budget go further by adding “mission awareness” as part of your events so that donors
are aware of what your organization does.

10.   Plan your marketing for the year. It’s worth taking the time to determine your goals and the best way to reach them.

Howard Adam Levy discusses how Red Rooster Group developed Friends of Karen’s website. and then interviewed Jill Gold, Friends of Karen’s Communications Coordinator.

Read the full Nonprofit Branding Case Study on the Friends of Karen branding process.

The post Successful Seminar at the Foundation Center appeared first on Red Rooster Group.

>ShemaKoleinu.org

Branding

We developed a logo that presents the traditional Jewish symbol of a candelabra as a congregation of different types of people. The welcoming colors represent the organization’s upbeat personality. The logo was used as a backdrop during the religious services, acclimating participants to the new organization.

“What a thrill to work directly with the Principal of this company! Howard immediately listened to my needs and my vision, as a small company, and has truly helped turn my dreams into reality! He supports my vision and ensures a brand is created that clearly conveys what I am imagining, and it is a pleasure to work directly with him! I couldn’t be happier or more honored that this prestigious group has made such a positive impact on my future organizational goals!”

— Cantor Debbi Ballard

”I just wanted to write and say THANKS SO MUCH to you and all of your staff for a very successful “beginning” in our branding and marketing efforts this year. Our first-ever High Holy Day services were a HUGE success, and I wanted you to see how your efforts manifested themselves in our services. We had sold over 350 tickets and hope to hit 400 before the week is over. It was a great first time experience, and our guests told us how much they LOVED the SK artwork and logo design, and how it made them really feel like they were connected to something beautiful. We are thrilled, and looking forward to an amazing year. I consider everything we achieved a huge success, and I thank you ALL for your efforts in helping me create this!”

— Cantor Debbi Ballard

Links

• See other websites.
• See other nonprofit branding case studies.
• See our work promoting Jewish organizations.
• Contact Red Rooster Group for help with your website.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

The post Shema Koleinu Website appeared first on Red Rooster Group.

CLIENT: Grafton

Providing services for people with a range of mental disabilities including autism, Grafton School was perceived as the last resource for help. With three locations in Virginia, the organization was calling out to be rebranded as a regional powerhouse in behavioral healthcare. Red Rooster Group repositioned Grafton as a centralized source for hope in the Mid-Atlantic region. We updated an old tagline and introduced a new visual look.

Brand Architecture

Our research uncovered that one of Grafton’s strengths, the specialized expertise and dedication of its staff, was not being conveyed. We shortened the official name of Grafton School to Grafton and established a brand hierarchy to unify the organization’s four locations under one brand name.

 

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Brand Manual

We created a brand manual to explain the brand – what the organization stands for — and specifies colors, typefaces, graphics  and guidelines for the brand. This has allowed the client manage their own brand effectively.

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Website

After a strategic assessment of competitors and the users, we redesigned the website around the needs of the users. The redesign has been receiving rave reviews. grafton.org

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Newsletter

Grafton’s internal newsletter to its 700 employees at their three locations keeps employees informed and generates enthusiasm for the organization.

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Display

A flexible system of interchangeable panels helps make their display adaptable for fairs, attracting potential students and employees.

The post Updated Brand Unifies Social Service Organization with 3 Locations appeared first on Red Rooster Group.

This website promotes Seedco’s EarnMore program, which fosters career development through career training and counseling throughout the New York region. The website was part of an overall brand marketing campaign for the EarnMore program.

Links

• See the EarnMore Campaign
• See other nonprofit websites
• Contact Red Rooster Group for help with your marketing

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.

The post EarnMore Website Fosters Career Advancement appeared first on Red Rooster Group.

Board Leadership Section

We also added a new section to the site that helps board members find solutions to their governance issues. The section channels the user from symptoms of their problem, to root causes, to actions they can take, to specific resources for their particular issue, providing a comprehensive resource to board governance issues.

Branding

We developed a range of marketing materials to promote their membership and programs.

> See the full case study showing the brochure, postcards, email newsletter and annual meeting promotion.

Links

• See other websites.
• See other nonprofit branding studies.
• Contact Red Rooster Group for help with your website.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.

The post Governance Matters Website appeared first on Red Rooster Group.

Friends of Karen  |  http://friendsofkaren.org

We have updated the branding for this nonprofit organization and developed a new website that helps drive their online donations. The site features the new logo and tagline that we developed and is oriented around the needs of potential donors to drive online fundraising as well as toward families that may need the service. The homepage features a rotating series of images and quotes to convey the invaluable help that Friends of Karen brings to families in need, and the site features a media section with newsletters, news coverage, photo gallery and videos. The site also features an events section and online donation system that works through Acceptiva to accept online donations and handle online registration for events. This nonprofit website is designed in Drupal with a full content management system that allows the organization to update content on their own.

Read the full Nonprofit Branding Case Study.

The post WEBSITE: Friends of Karen appeared first on Red Rooster Group.