Sierra Forever Families Archives - Red Rooster Group https://redroostergroup.com/tag/sierra-forever-families/ Marketing for Nonprofits Thu, 30 Jul 2009 00:04:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Nonprofit Branding in the News https://redroostergroup.com/nonprofit-branding-in-the-news/ Thu, 30 Jul 2009 00:04:40 +0000 http://blog.redroostergroup.com/?p=1428 It’s not often that nonprofit organizations are afforded a mention in the popular press for a name change. But one organization in California did. The Auburn Journal, covering northern California, wrote about the rationale for an adoption agency changing its name from Sierra Adoption Services to Sierra Forever Families. Removing the word “adoption” in favor of […]

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]]> It’s not often that nonprofit organizations are afforded a mention in the popular press for a name change. But one organization in California did. The Auburn Journal, covering northern California, wrote about the rationale for an adoption agency changing its name from Sierra Adoption Services to Sierra Forever Families. Removing the word “adoption” in favor of “forever families” was part of their brand strategy to change public perception about the adoption. At Red Rooster Group, we’re glad that there is more widespread interest in nonprofit branding issues. We counsel our clients that a name change or new brand launch is a perfect opportunity for them to garner some media coverage, particularly around anniversaries or other major milestones or initiatives.

SOURCE: Adoption group changes name to Sierra Forever Families

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