triple bottom line – Red Rooster Group https://redroostergroup.com Marketing for Nonprofits Thu, 25 Dec 2008 18:51:04 +0000 en-US hourly 1 https://redroostergroup.com/wp-content/uploads/2015/07/favicon-300x300.png triple bottom line – Red Rooster Group https://redroostergroup.com 32 32 EARNED INCOME: Encourage Triple Bottom Line for Nonprofits https://redroostergroup.com/encourage-triple-bottom-line-for-nonprofits/ https://redroostergroup.com/encourage-triple-bottom-line-for-nonprofits/#respond Thu, 25 Dec 2008 18:51:04 +0000 http://redroostergroup.wordpress.com/?p=574 This entry is in response to an op ed piece by Nicholas D. Kristof in The New York Times on December 24, 2008: The Sin in Doing Good Deeds

A new concept in business is the Triple Bottom Line: Profit, People, and the Planet. By paying attention to all of these elements, we create more responsible corporations, and in turn, a more responsible society. Just as businesses are expanding their outlook from merely profit to include social and environmental responsibility, it is time that we allowed nonprofits to expand their focus as well to incorporate a bit of the profit motive.

Earned income ventures is the name that nonprofits are giving to their business pursuits, allowing them to derive revenue from sources other than purely altruistic donations. This trend is on the rise and is here to stay, so let’s embrace it and allow nonprofits to take advantage of the market forces that have rewarded those in the private sector.

WAKE UP CALL: To what extent does your nonprofit take advantage of market forces to achieve its mission?

]]> https://redroostergroup.com/encourage-triple-bottom-line-for-nonprofits/feed/ 0 The Triple Bottom Line https://redroostergroup.com/the-triple-bottom-line/ https://redroostergroup.com/the-triple-bottom-line/#respond Sat, 08 Nov 2008 21:20:18 +0000 http://redroostergroup.wordpress.com/?p=72

At a Craigslist Foundation event on Social Entrepreneurship, Jeffrey Robinson, PhD. Asst. Professor of Management and Entrepreneurship, at the NYU Stern School of Business, discussed the triple bottom line of social ventures: profits, social responsibility and environmental responsibility – given equal weight. The triple bottom line concept is gaining traction as a viable business model as people seek to make a living by doing good.

WAKE UP CALL: In what ways can you incorporate these areas into your bottom line?

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