CLIENT: Jewish Community Relations Council of New York

Challenge

How do you attract 20 and 30 year olds to a party designed to encourage voter registration!

Solution

We took a lighthearted approach, creating a campaign that parodies a 1940s movie poster. The concept was adapted for newspapers, flyers, email and postcards to promote the event and attract sponsors. The website for the event provided details, had a voting pledge form and handled event registration.

Result

An example of successful nonprofit graphic design, this campaign helped attract 40 organizations as sponsors, an excess of volunteers, and over 1,000 attendees to the event.