website design – Red Rooster Group

4 Tips to Stand Out From the Nonprofit Crowd

Howard Levy — Tue, 23 Sep 2014 16:31:26 +0000

Does your nonprofit have an original name and tagline? Do you provide unique services? Is your website nicely formatted and user-friendly? Are you effectively interacting with your audience? To be a leading nonprofit, you must confidently check off all of these questions to ensure you are the go-to organization for your cause.

As a new marketing intern for Red Rooster Group, one of my tasks was to conduct a competitive analysis for a prospective client. For each organization, I put myself in the shoes of someone who would heavily rely on the site for information, services, and programs. With this third-party perspective, I saw “blind spots” in marketing that the organization, donors, and partners missed. Below are the key points I observed.

Memorable Taglines Are a Must

Many of the organization’s names were similar and their taglines didn’t help to differentiate them. In our blog post, “How a Competitive Review Can Give Your Nonprofit an Edge,” we emphasize the importance of a catchy tagline. One, “Transforming Lives Today!” can relate to almost anything, so it’s imperative to include your organization’s cause and/or mission (along with an eye-catching logo).

Choose Quality Over Quantity

An organization that offers many services and programs may waste time and money by implementing them poorly. If donors feel that the nonprofit isn’t utilizing its resources well, they won’t donate to the organization again. In this case, no one benefits. I noticed that when an organization had one or two very helpful programs, it was more “successful” in my eyes than an organization that had many, less useful programs. Providing unique services in an efficient manner will help you stay ahead of your competition.

Websites Shouldn’t Be Mazes

Your website can make or break a person’s decision about using your organization as a resource or donating to it. Every organization should be mindful of their viewer’s time, and make searching as easy as 1, 2, 3. It is extremely frustrating to feel like you’re trapped in a maze trying to navigate through a website. I felt as if I couldn’t rely on the organization, which is extremely detrimental to an organization that actually has the capacity to provide resources, time and information to people in need. Nonprofits whose websites are easy to navigate and up to date have a competitive advantage over others.

Bigger Doesn’t Always Mean Better

When researching our client’s competitors, one large organization stood out. However, the more research I did, I noticed that it was less engaged with its audience. In fact, almost everyone who had questions or comments for it were left unanswered. One smaller organization resonated with me because it responded to any questions or comments on its website and social media platforms in less than 24 hours, with helpful information and links to resources.

No matter the cause, all nonprofit organizations want to make the world a better place. Following these tips and knowing where your nonprofit fits is a huge short- and long-term advantage to the growth and sustainability of your organization.

By Natalie Glaser, a marketing intern at Red Rooster Group, working with clients on marketing strategies.

Enhanced Donate Page for Nonprofit Website

Howard Levy — Sun, 03 Jun 2012 16:46:33 +0000

CLIENT: Pratham USA

We designed the donate page for this nonprofit website to take advantage of best practices for nonprofit website design. The interface focuses on recurring donations and uses images for an emotional connection. We created a graphic to show the high percentage of funds going to programs and included their 4 star rating from Charity Navigator. The form is contained on a single page, which studies show out perform multiple screens.

We also created a robust Thank You page that online donors receive after donating. The page is intended to keep donors engaged with the organization by presenting a range of ways to get involved.

Links

See other websites.
See other case studies.
Contact Red Rooster Group for help with your website.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us.

Website for International Agricultural Association

Howard Levy — Sat, 28 Jan 2012 03:49:13 +0000

CLIENT: CropLife International

The Compact is a clearly defined, efficient, and fair process for a United Nations Member State to file and process claims in the event of damage to biological diversity caused by living modified organisms (LMOs). The website presents a clean design for showcasing the compact and the organization behind it.

> See the website: http://www.biodiversitycompact.org

Prime Office Centers Website

Howard Levy — Tue, 02 Feb 2010 20:22:14 +0000

To create a distinction for this company offering flexible office space, we positioned the company as a partner in helping their tenants grow — a unique proposition for this sector.

LINKS

See other websites.
See other case studies.
Contact Red Rooster Group for help with your website.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for businesses and nonprofits to increase visibility, and sales and communications effectiveness. Contact us at info@redroostergroup.com.

Marketcom PR Website

Howard Levy — Mon, 01 Feb 2010 14:19:45 +0000

CLIENT: Marketcom PR

As the landscape for public relations changes, this PR firm specializing in financial firms and other professional services needed to adapt its message to other markets. We oriented their brand around the message: Tell Your Story. Whatever your story is, we can help you tell it.

We created a Tell Your Story logo that combines a document representing the printed word, and a speech bubble representing the spoken word. We also created a new logo for the firm to convey a more contemporary look in line with their services.

The new visual identity and website is helping the firm to attract new clients outside of their traditional areas, to introduce its social media services, and to engage potential clients in conversations.

> MarketcomPR.com

Kraft Hardware Website

Howard Levy — Sat, 02 Jan 2010 19:35:09 +0000

When Kraft Hardware, a kitchen and bath decorative hardware showroom, approached us to improve their marketing, their sales were slumping. We created an advertising campaign that reversed the decrease and increase their sales 30% in the first 6 months. The website design was part of their overall marketing effort.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns for businesses and nonprofits to increase visibility, awareness, and sales. Contact us at info@redroostergroup.com.

Peer Finder Website

Howard Levy — Fri, 01 Jan 2010 19:57:47 +0000

Peerfinder was developed as a technology to help business owners find each other at conferences. Red Rooster Group developed the logo, website and advertising to promote this professional service.

Branding & Advertising

The logo features two “e”s turned in to mimic people meeting, and the ad shows the concept of 2 people finding each other in a crowd, and reinforces the logo. The theme was used for ads in trade journals reaching conference promoters.

Combinatorics Capital Website

Howard Levy — Fri, 01 Jan 2010 17:52:30 +0000

Website for a financial services firm.

FivePoints Compliance

Howard Levy — Tue, 07 Jul 2009 06:32:12 +0000

FivePoints Compliance

We created the branding and website for this technology firm providing e-mail compliance services for financial firms. We helped launch the firm with its branding and marketing materials. After developing a strong client base, the firm was successfully sold to mindSHIFT Technologies.