Comments on: Time to Develop New Donor-Friendly Messaging? https://redroostergroup.com/time-to-develop-new-donor-friendly-messaging/ Marketing for Nonprofits Fri, 12 Feb 2016 16:43:26 +0000 hourly 1 By: Howard https://redroostergroup.com/time-to-develop-new-donor-friendly-messaging/#comment-280 Fri, 01 Jul 2011 23:00:45 +0000 http://www.redroostergroup.com/?p=7913#comment-280 Jason, thanks for your comment. You make a good point about the “Why” being important. I think that is what most these messaging elements are oriented around – distinguishing the differences between organizations that started for similar reasons – for example “to help people with autism.” It’s how they go about it that will attract different people. While some people will be more inclined to support the group that emphasizes funding research, while others find the support services group more appealing.

]]> By: Jason Malikow https://redroostergroup.com/time-to-develop-new-donor-friendly-messaging/#comment-279 Mon, 27 Jun 2011 23:53:32 +0000 http://www.redroostergroup.com/?p=7913#comment-279 Interesting points, but they don’t seem all that different from recommendations for a for profit organization. To my way of thinking, donor-facing communications and co-workers need to answer “why” before “what.”

Why does my NPO do what it does? Why did the founders choose this mission? Why are you, donor and prospective donor, the right audience and parter for our work?

Answer the “why” and the “what” is as easy as writing up your org chart.

More here: http://jmalikow.net/answer-why-not-what-in-your-communications/

]]> By: Event360 https://redroostergroup.com/time-to-develop-new-donor-friendly-messaging/#comment-278 Thu, 23 Jun 2011 16:55:33 +0000 http://www.redroostergroup.com/?p=7913#comment-278 You’ve hit the nail on the head – conveying your organization’s message effectively is essential for fundraisers in order to attract donors because, like you said, if you don’t do it, who will? Thanks for this helpful, thorough article.

]]>