Marketing Your Fundraising Event: How to Effectively Promote Your Event, Reach Donors and Drive Your Message Home
- Tuesday, October 20, 2009, 9:30 am – 12:30 pm
- Support Center for Non-Profit Management, 305 Seventh Avenue at 27th Street, NYC
This hands-on session is designed specifically for small and mid-sized social service nonprofit organizations. It will provide the tools and resources you need to attract more donors, and deepen their involvement, from the initial planning phase to the end of your successful event. Our panel of nonprofit marketing experts will show you how to:
- Differentiate your event and reinforce your mission
- Create an integrated campaign for maximum impact
- Use every event phase to enhance your non-profit’s brand
- Avoid common pitfalls when promoting your event.
You will also see examples of successful promotional campaigns for dinner galas, walk-a-thons and youth events, and get to “Ask the Experts” the questions on your mind.
Who Should Attend: Executive Directors, Marketing and Communications Staff, Development Directors, Board Members
PRESENTERS
Howard Levy, Principal, Red Rooster Group
Throughout a career devoted to non-profits, Howard has helped countless organizations launch new branding programs, gain visibility, increase membership, promote fundraising events and increase donations. His firm specializes in integrated campaigns that leverage the best of strategy, message and design through print and online media; his award-winning designs include branding programs, promotional campaigns for fundraising events and publications. Howard is also deeply engaged in the nonprofit community as co-producer of Advice-Link events for nonprofits, as the Marketing Chair for Governance Matters, and Steering Committee for Hazon.
Peter Levinson, President and Creative Director, LevinsonBlock LLC
As Principal and Creative Director, Peter brings over 25 years of design and project management experience to LevinsonBlock LLC, which he founded in 1984, following 4 years as Creative Director at Julie Finger Design/ Los Angeles. Peter works with important regional institutions such as Fedcap Rehabilitation Services Inc., Alliance for Lupus Research, MetroTech Business Improvement District and Brooklyn Youth Chorus Academy. His services includes print, web site design, and comprehensive brand strategy and execution. His work has been honored by professional organizations with publication in the Logo Lounge II Annual, the Print Regional Design Annual, Print’s Best Logos and Symbols 3. He is also a recipient of the Award of Merit from Zanders Paper Design Competition.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
