Complex Challenges Deserve Critical Thinking

Red Rooster Group brings the strategic intelligence to address multi-layered branding and social challenges. Our research and analysis yields insight used to craft strategy and inform creative execution that delivers results.

1. Insight

Conducting Research to Uncover Insight

Our engagements start with a thorough understanding of your situation. We employ multiple research methodologies to reveal the perspectives about your issue, both inside and outside of the organization. This analysis fuels your strategy.

  • Market Research
  • Stakeholder Interviews
  • Focus Groups
  • Workshops
  • Brand Reviews
  • SWOT Analysis
  • Competitive Analysis
  • Assessment & Recommendations

2. Strategy

Providing Direction for Your Brand or Cause

Based on the insights gleaned, we’ll work with your team to map out a strategy for your brand, marketing, communications, or cause to reach your constituents, appeal to donors, and put your organization on solid footing to grow into the future.

  • Brand Strategy
  • Marketing Strategy
  • Fundraising Planning
  • Viability Strategy
  • Social Change Strategy
  • Communications Plans

3. Branding

Sharpening Your Focus to Achieve More

A weak brand can hold your organization back in many ways — ineffective messages, an outdated logo, or an name that may no longer serve the needs of your organization. We can bring clarity, unify your organization’s voice and visual look, and give you the confidence you need to manage your brand.

  • Brand Assessments
  • Brand Workshops
  • Brand Strategy
  • Brand Positioning
  • Mission Statements
  • Taglines
  • Brand Messaging
  • Naming
  • Visual Identity Design
  • Brand Architecture
  • Stationery Systems
  • Organizational Collateral
  • Brand Guidelines
  • Staff Training

4. Creative

Crafting Effective Communications That Drive Results

Whether expressing your brand, driving participation in programs, raising funds, or changing people’s behavior, we’ll develop creative materials rooted in strategy to motivate your constituents to act. Red Rooster Group has been developing award-winning materials within nonprofit constraints, providing the concepts, copywriting, and design that help organizations accomplish their missions.

  • Planning & Strategy
  • Conceptual Development
  • Copywriting
  • Design
  • Photography
  • Print Management
  • Digital Production
  • Organizational Materials
  • Brochures & Collateral
  • Annual Reports
  • Publications
  • Fundraising Materials
  • Advertising
  • Websites

Fundraising

For information about capital campaign kits and case for support documents, visit: capitalcampaignkit.com