How do you transform your organization?
What are your organization’s strengths and opportunities?
What’s your strategic direction?
How do you launch a new brand or service?
How can you improve your communications, website, and fundraising?
Market Research
Understand your audience’s needs and what motivates them to act.
Our engagements start with a thorough understanding of your situation. We employ multiple research methodologies to reveal the perspectives about your issue, both inside and outside of the organization. This analysis fuels your strategy.
- Focus Groups
- One-on-One Interviews
- Data Analysis
- SWOT Analysis
- Competitive Analysis
- Communications Audits
Strategic Planning
Gain a clear direction for your organization.
Based on the insights gleaned, we’ll work with your team to map out a strategy for your brand, marketing, communications, or cause to reach your constituents, appeal to donors, and put your organization on solid footing to grow into the future.
- Brand Strategy
- Marketing Strategy
- Fundraising Planning
- Viability Strategy
- Social Change Strategy
- Communications Plans
Audience Enagement
Create greater engagement to boost your marketing and fundraising results.
Personas and experience mapping help you understand the thought processes of your audience so you develop effective engagement strategies. Clear value propositions for each audience can be targeted with specific segmentation strategies.
- Customer Journey Mapping
- User / Donor Personas
- Segmentation Strategies
- Defining Value Propositions
Marketing Strategy
Evolve your mission, introduce new services, and set a clear course for success.
Fully understand your market potential for your current or new services with a market assessment and develop a clear strategy for introducing new services that meet your audience’s needs.
- Marketing Assessment
- Market Viability Studies
- Go-to-Market Strategy
Program Effectiveness
Improve your program effectiveness in multiple ways.
Our Behavioral Change Cycle can be used to improve how you connect and communicate with your program participants to deepen their engagement and improve your outcomes.
- Evaluation of Communications to Program Participants
- Recommendations for Applying Behavioral Principles to Communications
- Assessment and Reporting of Effectiveness and Additional Recommendations
“Red Rooster Group’s creativity, inventiveness, and commitment to helping my agency further our goals have blown me away. I have hired Red Rooster Group numerous times to help us conceptualize and execute a number of projects. Each time, they have brought the project to a higher level than I could have imagined.”
REBECCA SAIDLOWER
The Jewish Education Project,
Strategy Examples
Sanitation Foundation
A Strategic Plan for a New Foundation
We guided this new foundation for the largest sanitation department in the world. We helped identify sanitation and environmental challenges, and developed organizational priorities, criteria for determining which programs to pursue, success metrics, and financial projections to put the foundation on a path to success.
Evolving a Business Model
We led the strategic planning process for this business support nonprofit. We identified their priorities and created strategies for programs, marketing, fundraising, and volunteer engagement. We evolved the organization’s model into a business network and developed its new name, website, and communications.
Exceed Network
Operation Exodus
An Action Plan for Growth
We developed the strategic plan for this educational nonprofit — determining organizational priorities and actions for expanding site locations, and marketing and fundraising goals with actions plotted out on a 24-month timeline.
A Roadmap for Fundraising in the United States
To help the largest literacy organization in India fundraise in the United States, we provided strategic counsel and fundraising services. We conducted interviews and market research to determine donors’ needs, conducted a robust communications audit of the 20 chapters, facilitated workshops with national and chapter leaders. We then engaged in a strategic process that mapped out the organizational priorities and a detailed 24-month action plan in the areas of fundraising, events, and communications. We subsequently developed fundraising materials for donors, fundraising guides for chapter leaders, and marketing for P2P and other fundraising initiatives.
Pratham
Hillel
Assessing Marketing Needs & Priorities
What’s the best way to reach Jewish college students? What messages resonate? What technology should be used? The UJA-Federation of New York had questions. We found the answers. We convened leaders from the 11 Hillels in the New York region to assess their needs. Using marketing audits, surveys, and focus groups, we created recommendations for how the UJA should best allocate funds to support Hillel.
Defining Member Benefits
A professional membership organization wanted to better understand the needs of its members. We conducted an immersive assessment of member needs with surveys, focus groups, and interviews for domestic and international members and young professional segments. With a full understanding of member needs, we developed three different member personas based on career stage and recommendations for different value propositions and segmented communications.
ACSRS – American Society for Cataract and Refractive Surgeons
“Working with the Red Rooster Group team has been great. They take our vision of what we want our materials to look like and produced something even better than I imagined.”
