For more than two decades, we’ve been helping nonprofit organizations of all kinds to increase their fundraising results. We use an “action design” approach that leverages behavioral principles to inspire donors to take action. We use rigorous data analytics to test all metrics. If you are looking to boost your revenue, look to Red Rooster Group to wake up your fundraising!
Fundraising Messaging
Messages that resonate with donors.
Start with a strong message that speaks to your donors’ values and worldview. We’ll help you create an effective Case for Support, fundraising brochure, presentation, or video that embodies your organization and its potential opportunity with donor support.
- Case for Support
- Fundraising Brochures
- Fundraising Presentations
- Fundraising Videos
- Fundraising Websites
- Sponsorship Kits
Fundraising Campaigns
Effective strategies for reaching your audience.
Captivate your donors and build stronger relationships. Tap into our fresh thinking, behavioral science approaches, and data analytics. From donor acquisition to annual campaigns, we’ll craft campaigns to boost your results.
- Annual Campaigns
- Donor Acquisition Campaigns
- Lapsed Donor / Retention Campaigns
- Peer-to-Peer Campaigns
- Event Promotion
- Direct Mail
- Social Media
- Video
- Campaign Management, Metrics & Reporting
Our Rigorous Process
- Research: Materials review, donor database analysis, competitive review, donor interviews
- Strategy: Campaign goals, strategy, tactics, name, theme, branding
- Messaging: Fundraising messaging, copywriting, and video scripting
- Creative: Design of emails, direct mail packages, social media, advertising
- Production: Overseeing all digital, print production, mailing
- Campaign Management: Media buying and deployment, A/B testing
- Testing: Surveys, focus groups, one-on-one interviews to test concepts with donors
- Analytics: Rigorous assessment of campaign analytics
Donor Communications
Cultivating donors with effective impact reporting.
Keeping in your donors’ good graces requires effectively communicating your impact. We’ll help nurture your relationships through success stories and impact reports that show your results and build potential for further engagement.
- Donor Communications
- Newsletters
- Impact Reports
- Annual Reports
- Major Donor Presentations
Capital Campaign Communications
Frame your campaign to captivate donors.
Nonprofits and fundraising consultants have turned to Red Rooster Group for effectively framing their capital campaign messaging. Balancing an organization’s history and its future, creating continuity with existing donors while appealing to new ones, and selling the potential of opportunity not yet realized without donor support are all areas that we have helped our clients with.
- Campaign Name, Logo, Stationery, Email Templates
- Campaign Brochure with Inserts
- Campaign Webpage or Microsite
- Email Communications
- Campaign Newsletters
- Campaign Style Guide
- Monitoring of Campaign Marketing
“Red Rooster Group created a very effective preliminary case statement for one of our nonprofit clients. I was very impressed with the firm’s creativity. They really listened to our needs and worked with us to create a polished product. They not only finished the project early but went beyond what we asked for in completing the assignment.”
SUSAN LASKER DANKOFF
Founding Partner, Aspire Nonprofit Partners
Fundraising Examples
LIFEMOVES
$2 Million Raised
This year-end campaign for a homeless organization exceeded the campaign goal by $500,000 in a Covid year (2020).
UNITED METHODIST FAMILY SERVICE (UMFS)
34% Increase
By applying behavioral principles to this church appeal, we increased response rates all three years that we handled this appeal: 34% the first year, then 8% the second year, and 5% the third year.
PRATHAM USA
36% Increase
For a Readathon for the largest literacy organization in India, we increased the average donation from $76 to $102.
UJA-FEDERATION OF NEW YORK
$35 Million Raised
We created this donor kit to present high-net-worth individuals with a series of three capital campaigns for the UJA-Federation of New York.
NORTHSIDE CHILD DEVELOPMENT CENTER
$10 Million Raised
This early childhood center raised $10 million in only 6 months using the capital campaign kit we created that balanced their illustrious history with the need to move into the future.
FAIRFIELD COUNTY HOSPICE HOUSE
$750,000 Raised
Telling 3 stories of people who might need hospice, we created a brochure that raised half the $1.5 million campaign in 2 weeks.
U.S. NAVY SEABEE MUSEUM
$10 Million Raised
For this capital campaign for the Navy’s construction brigade, we appealed to military families and others by telling stories of the Seabees’ 75 Years of Ingenuity at Work.
“Red Rooster Group took the time to really listen to what we believe in and what we wanted to achieve. Their process was strategic, creative, and inventive from start to finish. Red Rooster Group was a tremendous partner. We are delighted with the results of our work together!”
MEREDITH BARBER
Senior Director of Institutional Advancement, Rising Ground
Other Results
50%
increase in online giving from the
previous year after the launch of a website
for the largest literacy organization in India
$3 Million
in sponsorships in only two months with a newly designed fundraising book for a social service agency
25%
fundraising improvement after the launch of new a brand and website for a cancer organization
Doubled
number of donations by lapsed donors in a spring appeal for a homeless organization
100%
donor participation in a fundraising appeal for a small educational organization
$1.5 Million
raised for a start-up venture from the presentation we created
“Red Rooster Group has impressed us at every turn. They provoked us to think deeply about our work and how we wanted to present ourselves to the world. Their systematic approach enabled them to hit the ball out of the park on the first try with every single creative aspect. Our experience has been flawless. We are thrilled with the results.”
LISA WIXON
Musican, Director of Operations
Explore Our Actionology Method
We use behavioral science principles to boost your results.
