LifeMoves
Raising Money to Solve Homelessness
Over the past several years, we have helped the largest organization addressing the homeless crisis in Silicon Valley to exceed its fundraising goals.
Services
- Annual Fundraising Campaigns
- Direct Mail
- Personalization for 6 Audiences
- Email Campaigns
- Donation Landing Page
- Social Media
- Digital Assets
2020 Year-End Campaign
How do you approach tapped-out donors after you have just finished a campaign for pandemic relief? You bridge the gap between crisis and strength with a message about moving forward.
Our theme emphasized past successes while encouraging people to become a part of a better future. The brochure was designed using Action Design principles to engage donors — with individual tabs that encouraged recipients to explore the message.
Direct Mail
Customized versions of the letter and response card for six different audiences included personalization acknowledging last gift amounts and gift arrays in incremental multiples.
$2 million raised
in conjunction with major donor outreach.
Exceeded goal by $500k
2021 Year-End Campaign
For this campaign, the bar was raised — and we met it. Leveraging the successful launch of the new LifeMoves site, we created a campaign around the concept of scaling this success. This campaign also exceeded its goals.
Emails
The campaign consisted of a series of 6 emails describing the new plans and stories of people who were helped by the organization.
Social Media
We created a series of social media posts to elevate the CEO’s voice calling out the injustice of people living on the streets in Silicon Valley as an important component of this campaign.
Postcard
Postcards augmented the direct mail piece as a reminder to donors to support the campaign.
$2.4 million raised
in conjunction with major donor outreach.
The most ever for the organization.
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