Results That Drive Growth
Our bottom line is focused on improving yours. Whether an increase in awareness, engagement, website traffic, or fundraising revenue, we have a record of success.
Organizational Growth
- Organizational revenue grew from approximately $38 million to $118 million (LifeMoves)
- Organization expanded from 30 to more than 40 offices (Synovation Medical Group)
- Revenue grew from $3.3 million to $4.8 million 2 years after rebrand (Disability:IN)
- Corporate partners increased from 127 to 220 2 years after rebrand (Disability:IN)
- Disability hired from 20,000 to 80,000 2 years after rebrand (Disability:IN)
- 30% increase in sales during the first six months of an advertising campaign (Kraft Hardware)
Fundraising Performance
Campaign Performance
- 61% increase in year-end fundraising (JobTrain)
- 33% increase in year-end fundraising (LifeMoves)
- 34% increase in year-end fundraising, followed by 8% and 5% growth over the next two years (UMFS)
- 400% return on investment on a new campaign (JobTrain)
- 50% increase in online giving following a website launch (Pratham)
- 25% increase in year-end fundraising after launch of a new brand and website (Friends of Karen)
- 100% participation in a fundraising appeal (MusiCan)
- $200,000 in planned gifts within launch of campaign (JobTrain)
Donor Growth
- 45% increase in average gift among annual fund donors (LifeMoves)
- 65% increase in average gift among major donors (LifeMoves)
- 43% increase in monthly donors over two years (LifeMoves)
- 100% increase in reactivated donor gifts (LifeMoves)
- 100% increase in dollars from reactivated donors (LifeMoves)
- 146% increase in revenue from newsletter (LifeMoves)
- 52% increase in revenue from newsletter (LifeMoves)
- 61% increase in average newsletter gift (LifeMoves)
- 15% Increase in average donations for a fundraising bike ride (Hazon)
Events & Peer-to-Peer
- 10x increase in revenue over 3 years for fundraising bike ride (LifeMoves)
- $750,000 raised through a virtual fundraising event during COVID (LifeMoves)
- 36% increase in average Readathon donation, from $76 to $102 (Pratham)
Major Gifts & Capital Campaigns
- Supported a $35 million capital campaign (UJA-Federation of New York)
- Supported a $12 million capital campaign (Sid Jacobson JCC)
- Supported a $10 million capital campaign (Northside Child Development Center)
- Supported a $10 million capital campaign (U.S. Navy Seabees)
- Supported a $5 million capital campaign (Part of the Solution)
- Supported a $1.5 million capital campaign (Fairfield County Hospice House)
Corporate Funding
- $3 million in sponsorships raised within two months from a fundraising brochure for a social service agency (SBH)
- $1.5 million raised for a start-up organization through branding and presentation materials (CPAdirectory.com)
- Attracted new corporate supporters through repositioning and website (Nature Israel)
- Attracted corporate sponsors for a start-up environmental event through a sponsorship package (Green Challenge)
Audience Growth & Engagement
Awareness & Lead Generation
- 4.1 million campaign impressions (Nature Israel)
- 1.6 million people reached (Nature Israel)
- 735,954 people reached (Jewish Board)
- 139,000 impressions (LearningLinks)
- 43,654 website clicks (Nature Israel)
Leads Generated
- Doubled intake calls within two weeks (Jewish Board)
- 8,439 new email subscribers (Nature Israel)
- Generated several hundred qualified travel prospects (Nature Israel)
Website Engagement
- Pages per session increased from 3.9 to 6.56 (AFSI)
- Average session duration increased from 3:10 to 6:43 (AFSI)
- Bounce rate reduced from 62% to 24% (AFSI)
Participation & Membership Growth
- 14% increase in early registrations following a three-camp merger (Camp Twelve Trails)
- First-year registrations exceeded the combined prior-year registrations of the three predecessor camps (Camp Twelve Trails)
- More than 100 volunteer-led fundraising events activated nationwide (Triple Negative Breast Cancer Foundation)
- Increased visibility and membership through a new magazine (New Jersey Conservation Foundation)
- Attracted several Lifetime Members with the launch of an alumni magazine (Incarnation Camp)
Brand Recognition & Influence
- National media coverage including CNN, Fox News, and other major outlets (Reason Rally)
- Coverage shifted from dismissive framing to recognition as a legitimate voting constituency (Reason Rally)
- 11 state proclamations declaring Triple Negative Breast Cancer Day (Triple Negative Breast Cancer Foundation)
- Arranged for client to ring opening bell at the New York Stock Exchange and receive media coverage (Triple Negative Breast Cancer Foundation)
- Launched new financial designation (RSSA – Registered Social Security Analyst) (RSSA/NRSSA)
- New brand achieved recognition comparable to a 25-year-old brand within six months (Partnership with Native Americans)
- New name clarified the organization’s mission for students, sponsors, media, and the public (National Speech & Debate Association)
- “ARE YOU IN?” became a rallying platform adopted by corporate partners and affiliates (Disability:IN)
- Became more attractive as an acquisition partner (Rising Ground)
- Successful thought leadership public relations campaign (Jessie Smith Noyes Foundation)
Improving Organizational Effectiveness
Making organizations more efficient, productive, and easier to manage.
- Reduced direct-mail volume by 50% while significantly reducing costs (Partnership with Native Americans)
- Consolidated eight fundraising brands into four unified brands (Partnership with Native Americans)
- Enabled staff to create branded communications without design support (Jewish Funders Network)
- Automated chart creation and reporting updates (Student Leadership Network)
- Reorganized more than 1,000 pages into an audience-centered information system (Tourette Association)
- Integrated e-learning, user registration, research content, and participation pathways (AFSI)
Building Organizational Capacity
Creating systems and infrastructure that support long-term growth.
- Unified three organizations into one scalable camp brand (Camp Twelve Trails)
- Built a national organizational architecture supporting future expansion (Student Leadership Network)
- Unified 5 audience segments, 15+ peer networks, and 30+ communication templates (Jewish Funders Network)
- Unified program naming, affiliate naming, templates, accessibility standards, and launch tools (Disability:IN)
- Built a turnkey marketing platform enabling professionals to launch and grow their own practices (RSSA)
- Created CRM integrations, editorial systems, communications calendars, and operating infrastructure (Nature Israel)
Additional Outcomes
- Attracted strong conference attendance despite a recession (Mindshare Ventures)
- A book designed by Red Rooster Group was named one of Publishers Weekly’s Top Ten Books of the Year (Behrman House Publishers)