Seasoned Marketing Professionals
The world is changing, and you need a team that changes with it, understands nonprofits, and is committed to your success. Our seasoned professionals are versed in all areas of marketing strategy, branding, and fundraising to help you achieve your goals.

Howard Adam Levy
PRESIDENT
For more than 30 years, Howard has helped hundreds of nonprofits clarify their positioning, revitalize their brands, and build donor-centered marketing systems that raise tens of millions of dollars. His work has fueled campaigns that generated up to 4x ROI, increased average gifts by up to 65%, reactivated lapsed donors, and driven record-breaking year-end results. He brings a top-of-the-pyramid perspective, aligning brand, message, marketing, fundraising, and technology with organizational priorities so that strategy, systems, and storytelling work together. Howard leads both high-level strategy and hands-on execution, identifying the highest-leverage opportunities and building data-driven campaigns grounded in behavioral psychology, audience targeting, A/B testing, and clear performance metrics. He is the creator of the Actionology method, a behavioral science–based framework that strengthens donor connection and action. He is the author of the History of Nonprofit Brands Timeline and a guidebook series on nonprofit branding. He launched Red Rooster Group AI Labs to provide AI tools and systems that help nonprofits more effectively engage donors and other stakeholders.

Phil Goodhart
FUNDRAISING STRATEGIST
Phil Goodhart is a seasoned professional dedicated to helping nonprofits enhance their fundraising efforts and foster deeper, more effective relationships with donors, members, volunteers, and program participants. With expertise spanning digital strategies and traditional channels such as direct mail, Phil provides a well-rounded approach to achieving fundraising goals. His experience as a nonprofit board president and active involvement with the Association of Fundraising Professionals give him a comprehensive understanding of the nonprofit sector. Phil also brings a wealth of knowledge from his successful for-profit career, offering a unique perspective that helps nonprofits navigate challenges and seize opportunities. His blend of strategic thinking and hands-on experience has consistently delivered results for his clients. A lifelong learner, Phil holds a BA from Princeton University and an MBA from Harvard Business School. His passion for making a difference continues to empower nonprofits to thrive in an ever-evolving philanthropic landscape.

Jennifer Mirsky
CONTENT DEVELOPMENT
Jennifer Mirsky, head of Mirsky Digital, is an editorial expert whose work for world-class brands spans print, television, and digital media. She’s led teams in the creation and production of award-winning sites, including those of Hearst (while at iVillage.com), Time Inc., and Meredith, where she served as Editor-in-Chief of Women’s Lifestyle in the Interactive division. As a consultant, she’s delivered digital media services for nonprofits, leading academic institutions, and global brands. A graduate of Yale and NYU’s Tisch School of the Arts, Interactive Telecommunications Program, for 20 years, she’s leveraged digital media to reach audiences and tell stories in compelling ways.

John Sadowski
MEDIA STRATEGIST/BUYER
As President of Metro Valley Advertising, John brings full media firepower to Red Rooster Group clients as our dedicated media strategist and buyer. His expertise spans the complete media landscape — digital advertising, search (SEO/SEM), social media, television, radio, print, and out-of-home — giving clients a single, seasoned point of contact for every channel in their plan. John has spent the past two decades at the forefront of digital advertising, launching his first Google AdWords campaign in 2004 and his first Behavioral Display campaign in 2007, when most of the industry was still figuring out what those things were. Since then, he has built a deep command of how algorithms work across platforms, mastered Search Engine Marketing, and produced successful campaigns that integrate digital and traditional media across multiple sectors. John began his career on the corporate side of advertising, spending his first decade selling print, cable, radio, and outdoor media for companies including CBS, Time Warner, and Clear Channel before moving to the agency side. That experience gave him an inside view of how media companies price and position their services — knowledge he now puts directly to work for clients.

Carol Smith
CREATIVE DIRECTOR
Carol leads creative services and oversees the development and execution of branding and marketing communications. With more than 30 years of experience, she has built a distinguished career in the design and implementation of corporate identity programs and high-impact marketing materials for a diverse range of organizations. Carol has led the development of innovative design solutions for major public institutions, including the Long Island Rail Road and the Metropolitan Transportation Authority (MTA). Her work includes the design of the iconic MetroCard for the MTA and the Spandrel at Penn Station — projects that demonstrate her ability to create visual identities that are both functional and enduring. She holds a Bachelor of Arts degree from the University of the Arts in Philadelphia and pursued advanced design studies under Armin Hofmann at the Allgemeine Kunstgewerbeschule in Basel, Switzerland, completing the prestigious two-year graduate program.

Andrew Listengart
SENIOR DESIGNER
Andrew brings expertise in all facets of design, from concept and design to production. Andrew has designed a wide variety of projects, including branding, campaigns, and digital. He has also designed promotional campaigns, brochures, direct mail, event promotions, and posters for print and web. He is proficient on both Mac and PC platforms, including extensive knowledge of Adobe InDesign, Photoshop, Illustrator, Acrobat, HTML, and Microsoft Office. He has considerable experience designing for government agencies, such as the NYC Mayor’s Office of Operations, the NYC Office of Labor Relations, the Metropolitan Transportation Authority (MTA), and the New York City Transitional Finance Authority. He obtained his education in Graphic Design Communications from Philadelphia University and studied at the Nuova Accademia di Belle Arti in Milan, Italy.

Amit Levran
ACCOUNT MANAGER & DIGITAL STRATEGIST
Amit is a digital marketing strategist with over 17 years of experience turning ambitious goals into measurable results. She has built a 200,000-person email database for a nonprofit, run global digital campaigns across a dozen countries that engaged millions, and led extensive A/B testing for a large membership organization that drove new positioning. She has also architected a multi-channel enrollment campaign for an educational organization — testing multiple offers to find the messaging that moves people to act. Her work spans the full digital toolkit: social media, content strategy, email, paid media, Meta campaigns, partnerships, and television. What distinguishes her approach is an in-house background across multiple industries that gives her a practitioner’s instinct for what actually works — not just what looks good in a deck. She specializes in helping nonprofit organizations reach new audiences through creative storytelling and converting that reach into real engagement.

CJ Tecson
MARKETING SPECIALIST
CJ supports clients in adopting innovative platforms by helping build automated workflows and practical AI tools that streamline marketing operations. He assists with setting up systems that organize leads, improve follow-up consistency, and reduce manual tasks across outreach and communications. His work often includes supporting LinkedIn outreach processes, email newsletter workflows, and appointment booking systems that help teams move prospects from interest to scheduled conversations. CJ brings a detail-oriented, systems-first approach, helping clients connect the right tools, automate repetitive steps, and create cleaner handoffs between marketing and sales activities. He holds a Bachelor of Arts in Mass Communication.