Complex Challenges Demand Critical Thinking

Red Rooster Group brings strategic intelligence and social behavioral science to address multi-layered branding and social challenges. We combine the insights from our-in depth research and analysis with behavioral tactics to develop effective strategies and creative execution that get results.

Insights

Conducting Research to Uncover Insights

Our engagements start with a thorough understanding of your situation. We employ multiple research methodologies to reveal perspectives about your issue from both inside and outside the organization. This analysis fuels your strategy.

Market Research
Stakeholder Interviews
Focus Groups
Workshops

Brand Reviews
SWOT Analysis
Competitive Analysis
Assessment & Recommendations

Strategy

Providing Direction for Your Brand or Cause

Based on the insights gleaned, we’ll work with your team to map out a strategy for your brand, marketing, communications, or cause to reach your constituents, appeal to donors, and put your organization on solid footing to grow into the future.

Brand Strategy
Marketing Strategy
Fundraising Planning

Viability Strategy
Social Change Strategy
Communications Plans

STRATEGY

Branding

Sharpening Your Focus to Achieve More

From ineffective messages to an outdated name or logo, a weak brand can hold your organization back. We can clarify your purpose, help your organization find its voice, and refresh its visual look so that you can achieve greater impact.

Brand Assessments
Brand Workshops
Brand Strategy
Brand Positioning
Mission Statements
Taglines
Brand Messaging

Naming
Logo & Visual Identity Design
Brand Architecture
Brand Style Guides
Organizational Collateral
Templates & Systems
Staff Training

BRANDING

NAMING

Marketing

Creating Effective Communications That Drive Results

Whether expressing your brand, driving participation in programs, raising funds, or changing people’s behavior, we’ll develop creative materials rooted in strategy to motivate your constituents to act.

Websites
Video
Social Media
Digital Strategy & Campaigns
Advertising
Brochures & Collateral
Annual Reports & Publications

Planning & Strategy
Conceptual Development
Copywriting
Design
Photography
Print Management
Digital Production

MARKETING

Fundraising

Crafting Stories and Campaigns That Resonate with Donors

Captivate your donors with enticing stories and choreographed campaigns that compel them to contribute. Our fundraising work is rooted in an understanding of the behavioral science principles that motivate people to act. In fact, we developed the Actionology Fundraising Action Pack that specifically applies the principles of psychology to fundraising. Find out more here.

Fundraising Strategy
Case for Support
Fundraising Brochures
Donor Presentations & Videos
Annual Campaigns

Fundraising Event Promotion
Capital Campaign Kits
Websites & Landing Pages
Peer-to-Peer Campaigns
Communications & Impact Reports

FUNDRAISING

BEHAVIORAL SCIENCE

Our Methodology

Behavioral Science for Social Good

Achieve greater results when you know how to motivate people to take action. Our Behavior Change Model taps into dozens of psychological principles organized in 6 steps to help you improve your effectiveness. We use our model to help you better understand and connect with your audiences, craft compelling offers and messages that resonate with them, and deploy techniques that nudge them to act.

CASE STUDIES