AI is here — learn how to harness it!

In this hands-on workshop, you’ll learn how to generate a more emotionally intelligent fundraising letter for your organization by combining ChatGPT with donor sentiment analysis.

We’ll walk through the steps that we developed for using AI specifically for fundraising letters that have emotional intelligence. This includes:

• Using AI to gather insights about your audience, understand how they feel about your issue, and use that to inform your fundraising letter.
• Using AI to help whether determine positive or negative framing on your issue would work best.
• How AI can help you determine who the letter should come from (the most credible source for your audience).
• Using AI to adjust for connection with your donors and mirror the language used by your audience.
• Using AI to tell a story and create a compelling opening.
• Using simple, inclusive, and invitational language.
• Creating urgency and using an explicit call to action.
• 3 ways of checking for credibility.

If you’ve always wanted to learn about how to use AI in your fundraising, this session is for you!

We’ll have fun working with AI live in the session, so you can see this method in action.

You’ll learn specific techniques for combining AI and emotional intelligence and come away feeling more confident about using AI for your fundraising communications.

Bring your laptop and use these steps in the session, and you may be able to come away with a draft of a fundraising letter for your organization.

Who Should Attend

Development Directors, Executive Directors, Marketing and Communications Staff, Board Members