Red Rooster Group provides the strategy, branding, and marketing to improve your visibility, engage audiences, and drive social change.

GIVING VOICE TO AN UNDER-REPRESENTED SEGMENT OF SOCIETY 

CAUSE

The atheist/secular movement is growing but is perceived negatively by the public at large.

IDEA

Reframing their message around “speaking up for reason,” resulted in positive coverage in national media including CNN.

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INTRODUCING A COMPLEX CONCEPT IN CRIMINAL JUSTICE 

CAUSE

A consortium of three entities needed a solid brand to establish credibility and spread a new model of criminal justice reform in which people who are formerly incarcerated serve as “credible messengers” for at-risk youth.

IDEA

We named the Credible Message Justice Center and created a focused message and brand around the concept of “trusted relationships that transform communities” to successfully introduce this approach.

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ROUSING SUPPORT FOR PUBLIC HEALTH

CAUSE

The Fund for Public Health, a public-private partnership, needed to showcase its ten years of accomplishments in health initiatives.

IDEA

Instead of just focusing on the past, we created an “Invitation in Innovation” to invite potential donors to look ahead toward funding additional initiatives.

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RE-ENERGIZING A 140-YEAR OLD NONPROFIT

CAUSE

UMFS has been providing services to youth in Virginia for more a century, but lacked a cohesive way to describe its work.

IDEA

Our message, “Unwavering champions of children and families” galvanized staff and donors, increasing recognition for the agency around the state.

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INCREASING AWARENESS OF CHILDREN’S MENTAL HEALTH

CAUSE

Low-income parents who are frustrated with their infants and toddlers may not know what to do about the situation.

IDEA

A non-stigmatizing message promoted through an integrated campaign educated parents and drove traffic to a local counseling center.

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CREATING A COMMUNITY AROUND TRIPLE NEGATIVE BREAST CANCER

CAUSE

How do you get a little-known form of breast cancer on the map in the face of huge competition by well-funded organizations?

IDEA

Using out-of-box thinking for low cost techniques, we arranged for the ringing of the opening bell of the New York Stock Exchange, got proclamations from 11 states declaring Triple Negative Breast Cancer Day, and other media opportunities which resulted in more than 100 people hosting events around the country to raise awareness and funds for the cause.

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CHANGING THE NATIONAL LANDSCAPE OF CHILD WELFARE AGENCIES 

CAUSE

If all child welfare agencies had best practices, youth aging out of the child welfare system would have better outcomes.

IDEA

Positioning, messaging, and naming, successfully launched this peer-to-peer model that helps nonprofit agencies learn from each other.

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Our Clients

Gain from our expertise in promoting a range of issues for nonprofits, foundations, government, and social enterprises.

Addressing Complex Branding & Social Challenges

Whether launching a new venture, reviving your brand, or creating social change, turn to Red Rooster Group for ideas that work.