Fuel Your Fundraising with the Actionology Method Using Behavioral Science

Nonprofits can boost their fundraising effectiveness with our 6-step Actionology method. This methodology taps into behavioral science and behavioral economic principles that have been shown to motivate people to take action. From connecting with your audience to crafting your appeals, you’ll gain a deeper understanding of the forces that shape people’s thinking and have the tools for motivating them to support your organization. This session is designed to give you techniques that you can put into practice right away.

Learn How To:

  1. Understand your audience and connect with them on a deeper level using self-identity, labeling, and other principles.
  2. Tell your story in a way that resonates using framing, loss aversion, storylines, and contrast.
  3. Craft your offer to motivate action with priming and anchoring, decoy options, set completion, and other techniques.
  4. Deliver your message effectively with credible messengers.
  5. Design for impact using action design principles.
  6. Reinforce your relationship with your donors through commitment, consistency, and salience.

Who Should Attend

Development Directors and Staff, Marketing and Communications Staff, Executive Directors

Howard - Actionology Workshop

Participant Testimonials 

“Great use of psychology to relate to needs of nonprofits.”

“Helped to make the connection between marketing + importance of using psychology to target specific populations. Made concepts easy to understand.”

“Excellent fresh information. Conducive to brainstorming for application of principles to my program.”

“Very useful and informative.”

“He was very specific with various principles and reviewed before moving on — was very helpful.”

“Have attended many years, so happy this was fresh ideas! Good to give book list Excellent cards handed out.”