Red Rooster Group has been handling some big-picture questions recently:
- Should a huge, 100 year-old Jewish organization with an older donor base retrench its strategy to attract the younger generation of donors, and if so, how?
- How can a Jewish federation serving a population with divergent interests build a cohesive community that boosts the fundraising of all Jewish organizations in the county?
- How can a Jewish social service agency serving an Orthodox community unify its six operating divisions and address taboo social concerns, while instilling an obligation to support the organization?
- In times of economic uncertainty and unstable relations in the Middle East, how can the number of people moving permanently to Israel be increased?
- How can an umbrella organization for Jewish day schools demonstrate its relevance and viability in a time of decreasing engagement in Jewish education?
- How can a Jewish venture fund remain relevant amidst increasing competition and fragmentation in the market?
These are some of the issues that we are addressing from the strategic and marketing perspectives. We relish the challenge of grappling with issues that have the ability to move the needle, create real change, and provide lessons for other agencies.
It requires a combination of understanding the Jewish communal and nonprofit worlds, drawing upon deep expertise in branding and marketing, and bringing a fresh perspective that takes into account social innovation, technology, and trends in the business and nonprofit sectors. It also requires a deftness in building consensus among divergent parties and the ability to define a clear process and move it forward.
Check back as we report on progress on these issues and share our experiences along the way. We invite you to share your experiences in these areas as well.
WAKE UP CALL: What are the big picture issues that your agency needs help with?
