How to evaluate all aspects of your marketing, communications and fundraising materials.
Presenter: Howard Adam Levy, Principal, Red Rooster Group
Date: Tuesday, April 17, 2012 from 9 – noon
Venue: United Way-Pace University Wilson NFP Management Center
One Martine Avenue, White Plains, NY
Format: 3 hour workshop
Host: The United Way of Westchester and Putnam, NY
The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much of what people perceive, especially donors, is based on how well you are communicating with them. So it pays to know how well you are doing in all areas of your marketing, communications, and fundraising. This 3-hour hands-on workshop will give you the tools for thoroughly evaluating your organization’s brand. We’ll provide a worksheet so that you can evaluate your:
- Organizational Readiness and capacity to produce great marketing.
- Brand Fundamentals including your name, tagline and logo
- Website, email marketing and social media
- Printed Materials including brochures, flyers, newsletters and publications
- Fundraising materials and event promotion
- Technology used for your marketing and fundraising
- Tracking and reporting your results
This workshop will give you sense of your marketing strengths and weaknesses, so that you can learn what you need to improve help and help you prioritize your fundraising efforts to get the maximum return. You are sure to leave with some great insights that you can apply right away.
Registration is not yet active, but if you email us, we will send you the link when it is ready. info@redroostergroup.com
TESTIMONIALS FROM PAST SESSIONS
“Presenter was excellent.”
“Very informative.”
“The presenter was very knowledgeable and engaging.”
“Instructor was excellent and participants provided good feedback and ideas to each other.”
“I liked the interaction between the participants and the presenter.”
“I was very impressed by the professionalism of the presenter and participants and look forward to taking advantage of other opportunities to participate in your activities.”
“The facilitator was approachable and invested in giving us hands-on advice.”
