How can you remain relevant in a fast-moving world?
How do you align your mission and vision with your current direction?
How can you create a meaningful and memorable organizational name?
How can you unify your visual look internally or among your chapters?
How can you align everyone around the same message?
Brand Strategy
Define your essence and align your mission.
Start by gaining an understanding of where your brand is out of alignment. We’ll bring our 30 years of experience to assess your situation and provide solid recommendations. Together, we’ll shape your organizational direction based on your vision and take into account the competitive forces to create clear brand positioning that differentiates your organization.
- Brand Assessments
- Brand Workshops
- Brand Strategy
- Brand Positioning
Brand Messaging
Communicate your mission powerfully.
Craft clear and compelling language that captures what you do and why it’s meaningful. Using our brand framework, we’ll develop your organizational story as the foundation for your brand messaging.
- Mission Statements
- Taglines
- Brand Values
- Voice & Personality
- Brand Theme
- Brand Messaging
- Audience Messaging
- Brand / Editorial Style Guide
Organizational Naming
Capture your essence succinctly.
If your organizational name is no longer serving your best interests or you are launching a new venture or service that needs a compelling name, we can help. Our thorough process includes setting a firm foundation with a solid creative brief, generating hundreds of names, and facilitating discussions about the nuances so that you arrive at the right name for your organization. We’ve helped many organizations get names they are thrilled with — see the link below.
- Name Assessments
- Name Change Recommendations
- Creative Brief
- Name Generation
- Availability Checking
- Domain Name Searches
- Presentations to Leadership
- Field Testing
- Decision-making Support
- Name Change Transition Support
Visual Identity
Revitalize your visual look.
Whether refreshing your current look or starting from scratch, we’ll capture your essence with a strong visual identity that resonates with your audiences. We’ll help ensure that your brand is used consistently throughout your communications and outreach so that you can get the maximum benefit from it.
- Logo / Visual Identity Design
- Brand Architecture
- Colors, Fonts, Graphic Look
- Brand Style Guides
- Organizational Collateral
- Templates & Systems
- Staff Training
Brand Launch
Promote you new brand to the world.
Your new brand is an opportunity to gain awareness and deepen your relationships with your participants, donors, and partners. Particularly if you have a new organizational name, a transition and announcement plan is essential so that you don’t confuse your audience.
- Brand Launch Planning
- Name Announcement Communications
- Brand Launch Videos
- Brand Transition Services
“Red Rooster Group’s support and guidance have proven invaluable in transforming our brand. They simplified the various steps needed to help us reach our goal. The response has been fantastic and everyone loves our new name and logo.”
Westbridge Academy, Executive Director
Branding Examples
“I had an excellent experience working with Red Rooster Group. The project was a bit complicated but Red Rooster Group immediately understood the challenge and presented creative and practical solutions.”
