Here are 10 ways that nonprofit organizations can wake up your brand to strengthen their appeal to donors, improving their website and gaining visibility.
In addition to serving as the key identifying mark, your organization’s logo can tell people a lot about your organization, its values and philosophy. But that's only half the story. Once you [...]
Events are great for raising money for your organization, but are you maximizing the impact of all that hard work? Besides fundraising, events can build awareness about what your organization [...]
There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated [...]
Wondering how to track your marketing? Here is a list of metrics to consider following. What you choose to monitor depends upon what you are looking to accomplish and where you are with your marketing.
The Board’s Role in Managing Your Nonprofit’s Brand
If you have heard of the Red Cross, then you know the power of a strong brand: instant recognition and strong fundraising appeal. But [...]
How well do your donors know your organization? In large part that depends upon how well you are communicating your brand — your vision, values and personality. If done well, you can form deep [...]
How your nonprofit can communicate its mission for greater impact By Howard Adam Levy, Principal, Red Rooster Group How does your nonprofit organization remain relevant? By keeping your strategic [...]
