Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have [...]
Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.
If your organization is considering changing its name, there's a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if [...]
Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This [...]
This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. Download the tool and the presentation for a limited time.
“I just wanted to write and say THANKS SO MUCH to you and all of your staff for a very successful "beginning" in our branding and marketing efforts this year. Our first-ever High Holy Day [...]
Need a change in perspective? Sometimes it helps to step back from your daily life to get perspective, and then to zoom in again. Red Rooster Group designer Susannah Hainley describes how the [...]
How does your agency remain relevant to a new generation? Recently, we had the opportunity to work with one of the 157 local Jewish Federations on helping them transition their brand to address [...]
