I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s name can really change the business it is getting. Do you think that the risk of losing a [...]
There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated [...]
For the second year in a row, participants in the 2010 New Jersey Non-Profit Conference were able to take tap into advice from experts in various areas of nonprofit consulting thanks to Red [...]
Red Rooster Group principal and nonprofit marketing expert, Howard Adam Levy conducted a session called Make Yourself Memorable! at the 2010 NJ Non-Profit Annual Conference on December 8, 2010. [...]
Administrators tell me all the time that communication with the board is essential. In practical terms, what does "good" communication or "constant" communication mean to you? How do you achieve [...]
Join us for a a free panel discussion on developing your organization’s fundraising capacity. This session brings together 3 points of view about what it takes to succeed in today’s [...]
There’s a lot of buzz about social media, but are small and medium sized nonprofits actually making money through social media? We scoured the web for examples and organized them into one [...]
Your fundraising event invitation is often an over-looked method for promoting your nonprofit organization. Consider this: If you mail out 2,000 invitations and expect to get 200 people to attend [...]
Looking for a quick glimpse of top nonprofit websites? We put together this PDF that shows the homepage and a secondary page for 50 leading nonprofit organizations. It’s a compendium is a [...]
Creating a website with a Content Management Systems allow you to update the information on your site without knowledge of programming. But how do you know which content management system to use? [...]
Wondering how to track your marketing? Here is a list of metrics to consider following. What you choose to monitor depends upon what you are looking to accomplish and where you are with your marketing.
